0
View Through Rate
0
Post-Click Conversion
0
Difference in Attention
Challenge
| Heinz had its sights set on winning the FIFA World Cup ‘22 snacking habits - the campaign would promote Ketchup and mayonnaise with creative tailored to the context of football. However, they were up against larger budgets & the battle for human attention. |
Solution
| Dentsu activated its expertise of human attention locally via Teads (who have an algorithm of the highest performing placements) and eye-tracking specialists Lumen (who track eye-ball movement & facial expression) to double down on local behavior nuances. This allowed us to optimize for attention, the editorial context, the creative itself and time in-view metrics. |
Result
| The #MakePlays campaign, strategically designed and executed, achieved impressive outcomes. With a 24% view-through rate and a 24% post-click conversion rate, it showcased the power of creativity and data-driven marketing. The campaign didn't stop there; it led to a remarkable 12% increase in sales, making it a clear winner. |
Mastercard Turned Amazon into a Destination for Culinary ...
This campaign underscores a growing opportunity for brands to evolve their e-commerce presence beyond performance media. As consumers seek inspiration before purchase, and as platforms like Amaz...
CX transformation with dynamic creative | SAMSUNG Case Study
Tasked with enhancing a direct-to-consumer (D2C) business, our a focused cross-discipline team implemented a strategy using global assets to optimize local dynamic creative optimization (DCO). T...
Dubai Store's Journey Organic Revenue Growth | dentsu MENA
Launching DubaiStore in a highly competitive UAE e-commerce landscape, the focus was to generate both high-volume and high-quality traffic leading to sales. The unique 'Lie Detector Test' campai...
Driving Exponential Growth through Strategic SEO Implemen...
Nayomi, a leading online lingerie brand in the Middle East, approached our SEO services with the goal of enhancing its online visibility on search engine result pages (SERPs), increasing website...