View Through Rate
Difference in Attention
|Heinz had its sights set on winning the FIFA World Cup ‘22 snacking habits - the campaign would promote Ketchup and mayonnaise with creative tailored to the context of football. However, they were up against larger budgets & the battle for human attention.|
|Dentsu activated its expertise of human attention locally via Teads (who have an algorithm of the highest performing placements) and eye-tracking specialists Lumen (who track eye-ball movement & facial expression) to double down on local behavior nuances. This allowed us to optimize for attention, the editorial context, the creative itself and time in-view metrics.|
|The #MakePlays campaign, strategically designed and executed, achieved impressive outcomes. With a 24% view-through rate and a 24% post-click conversion rate, it showcased the power of creativity and data-driven marketing. The campaign didn't stop there; it led to a remarkable 12% increase in sales, making it a clear winner.|
Heinz Championing Attention Economy with dentsu
Kraft Heinz Qatar and Teads partnered to launch the first Attention Measurement Campaign in the Middle East & Africa. The campaign aimed to raise awareness for Heinz's World Cup initiative, ...
B2B: Personalisation at Scale
First, we pioneered an ABM targeting strategy that segmented high-value customer IDs by industry, role & function. Then, to scale, we utilized LinkedIn's Talent Mapping Insights to build a m...
KFC Egypt: Unconditional Love
For 48 years, KFC has been in the lives and hearts of Egyptians. It is the comfort that many people turn to in moments of celebration or sorrow. Thought Egyptians express their complicated, mess...
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Carat: General Motors
We launched a new car with no branding, no badge and no name creating record breaking results of Chevrolet
During the peak summer holiday season, AccorHotels wanted to make sure that they capitalize on the increased travel intent.
Merkle Tajawal Case Study
With over 15,000 destinations offered there is a huge number of routes available via tajawal - Merkle had to come up with an innovative way to make sure tajawal was appearing in all relevant sea...
Pioneer struggled to compete in existing markets as leading car manufacturers upgraded their own in-built sound systems which were harder to remove - reducing Pioneer's market share and sales. W...
Pioneer struggled to compete in existing markets as leading car manufacturers upgraded their own in-built sound systems which were harder to remove - reducing Pioneer's market share and sales.
Merkle was tasked to support Daman, the biggest national health insurer in the UAE with 3 million members, on their digital and social transformation, from infancy to a maturity phase.
NBS & Posterscope: The Mosquito Killer Billboard
Together two Dentsu Aegis Network agencies combined forces to devise what might be one of the most innovative weapons against the virus: a billboard that not only raises awareness of neglected t...
Puma persuades the reluctant ‘sofa surfers’ generation to rise to the fitness challenge with #ThePact
During the peak summer holiday season, AccorHotels wanted to make sure that they capitalised on the increased travel intent.
Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.