Sustainability Schema


Schema® is dentsu’s proprietary global marketing-transformation framework and toolkit. It is designed to accelerate business growth and bring marketing success. It helps organizations assess their current capabilities, align leadership, and create a clear, actionable roadmap for sustainable change.

How Schema Works

Schema provides a a structured, strategic pathway to transformation, guiding businesses by helping businesses answer essential questions:

  1. Where are we now?
  2. What does the future look like?
  3. Why must we get there?
  4. How will we get there?

It evaluates and strengthens sustainability maturity across six core dimensions:

  1. Vision & Customer Strategy – Defining a future-ready, purpose-driven strategy
  2. People & Organisation – Building the right teams and culture for sustainable growth
  3. Data Enablement – Using insights for more intelligent decision-making
  4. Experience Activation – Creating meaningful, impactful customer experiences
  5. Analytics & Optimisation – Driving continuous improvement through measurement
  6. Technology & Orchestration – Integrating the right tools for seamless execution

Ready to future-proof your marketing strategy? Discover how Schema® can accelerate your transformation.

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Sustainability Schema