Our brand new video series (also available as a podcast), “Beyond the Index”, delivers exclusive, first-look insights from our latest Superpowers Index, the largest global study of B2B buying behaviour, now bigger and bolder than ever.
With over 16,000 buyers surveyed and 35,000 brand experiences tracked across 21 markets, it reveals what drives decisions, who influences them, and how brands can win commercially.
With fresh data, expert perspectives, and actionable takeaways, Beyond the Index is your strategic compass for understanding today’s buyer and unlocking growth with confidence.
There are five Beyond the Index episodes available, each with a key theme delving into the details of what constitutes a successful, winning B2B strategy:
- Those who win the race to AI maturity, win – B2B brands that treat AI as a strategic capability, not just a trend, will lead in performance, perception, and pipeline. The race isn’t just to adopt AI. It’s to master it.
- Creativity in the era of the AI powered buyer – AI gives B2B brands the tools to move faster, scale smarter, and personalise better. But without a strong brand and bold creativity, all that power risks becoming just more noise.
- Your demand problem is a brand problem. When demand dries up, blame falls on channels, targeting, or budgets. But the real issue is upstream, where brand neglect results in pipeline pain later.
- When moments matter, people choose people – Influencer marketing is fundamentally reshaping the buyer journey, from broad awareness to critical micro-moments of decision.
- Experience is the new differentiator – Businesses excelling in crafting immersive, connected, and memorable brand experiences will standout and build stronger, lasting customer relationships.
Those who win the race to AI maturity, win
Jake Hird, EVP Strategy at Dentsu B2B, is joined by Lexie Walker, Senior Regional Marketing Director at Thomson Reuters, and Cameron Partridge, Chief Growth Officer at Humanforce, to discuss how to leverage AI across creative, content, experience, operations, and technology; to enhance the B2B buying journey.
Watch now
Creativity in the era of the AI powered buyer
Shivani Patel, VP at Dentsu B2B, is joined by David Halter, Chief Practice Officer at Dentsu Creative, and Daniel Hochuli, APAC Head of Creative Studio at LinkedIn, to discuss how bold creativity helps to cut through the ‘sea of sameness’ in B2B marketing, and the role AI plays in creating highly relevant experiences in today’s world.
Watch now
Your demand problem is a brand problem
Luke Boyadjian, Account Director at Dentsu B2B, is joined with Aimie Rigas, Director of Audience Growth at Nine, and Jake Hird, EVP Strategy at Dentsu B2B, to discuss buyer trust and confidence, distinctive assets, and how to connect brand activity with commercial outcomes.
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When moments matter, people choose people
Shivani Patel, VP at Dentsu B2B, is joined by Carolina Fullen, Group Business Director at Dentsu PR, and Sarah Fuller, Senior Agency Development Lead at LinkedIn, to explore the increasingly important role of influencers as key shapers of the B2B decision-making process.
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Experience Is the New Differentiator
Jake Hird, EVP Strategy at Dentsu B2B, is joined by CX and customer success leader, Holly Adu-Kissi, and Simon Coghlan, Executive Partner at Merkle, to discuss how immersive, connected brand experiences can help brands stay relevant and respond to the evolving needs of today’s B2B buyers.
Watch now
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