Helping brands move at the speed of fans
We harness the power of sports, entertainment, culture and community to help brands and rights holders move at the speed of fans through meaningful marketing solutions and experiences.
The experiences that we create engage customers, build memorable brands, and deliver value.
MKTG Sports and Entertainment is part of the dentsu Sports International Network.
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Our Services
Commercial Rights
Our team oversees commercial rights management and execution of highly effective and impactful integrated solutions for brands across Australia's most valued sporting codes.
Stadium Event Operations
Leveraging custom-built tech and decades of experience, our team delivers brand messages seamlessly to thousands of digital screens at Australia's premier stadiums, reaching millions of Australians.
Experiences & Events
Our strong ties in Australian sports offer unmatched access to premium brand activations, hospitality, and strategic partnerships.
Creative Studio
Our full-time creative team are masters at creating on-brand solutions to ensure the experiences we produce are eye-catching and make your brand sing.
Strategy, Insights & Analytics
At MKTG, our inspiration is to be the world's leading organisation for market research and measurement analytics within the sport and entertainment industry.
Sponsorship Consulting & Activation
Our sponsorship consulting and activation division exists to help brands navigate the complex world of sponsorship by applying a holistic structure to business challenges.
MKTG AI Trends Report Autumn 2025
Algorithms shape daily life, influencing choices from viewing to shopping. Sport and entertainment lead this transformation as AI drives meme culture, virtual influencers, and personalized fan experiences. Yet audiences crave authentic, human moments beyond technology. MKTG’s report, powered by dentsu Sports Analytics, examines four AI-driven shifts - content, influencers, fan engagement, and analogue countertrends, providing actionable insights for brands to foster deeper, more human connections in an increasingly AI-powered world.
Read More
DoorDash Delivers the Ball
MKTG activated DoorDash’s NRL sponsorship by delivering the game ball creatively despite COVID-driven venue changes.
Victory is slowing down on the road
TAC and Melbourne Victory partnered with MKTG to deliver a road safety campaign tackling low-level speeding.
Range Rover Sport Launch
MKTG were tasked with creating an unforgettable 'Modern Luxury' experience in Sydney to celebrate the launch of the new Range Rover Sport to Australian dealers, investors, VIP customers and med...
Our Thought Leadership
A New Playbook for Women's Sport
Dentsu Sports International's latest report is your go-to guide for best practice in women’s sport – packed with insights, trends and tactics to help brands and properties win in this fast-growing ...
MKTG Trends Report for Spring 2025
In 2025, social media drives culture through authentic content, AI creativity, and micro-influencers, challenging traditional media and demanding originality amid mental health concerns.
MKTG Gender Equity Tracker - One Year On
MKTG champions women’s sport, driving equity through global partnerships and our Gender Equity Tracker powered by dentsu Sports Analytics.
Latest News
2025 World Athletics Championships Tokyo: An Ops Perspective
James McKenzie joined dentsu’s Global Talent Circuit, experiencing Tokyo’s World Athletics Championships and cross-market collaboration.
MKTG secures Cricket Australia Big Bash League content co...
Cricket Australia appointed MKTG to deliver immersive stadium content for WBBL and BBL 2025/26 season.
MKTG and dentsu Sports Analytics enter partnership with T...
MKTG and DSA partnered with Tennis Australia to deliver global research enhancing tennis engagement and participation.