Michael Bass appointed Chief Investment Officer, Amplifi ANZ

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Dentsu Aegis Network (DAN) Australia and New Zealand (ANZ) today announces the appointment of Michael Bass as Chief Investment Officer for Amplifi ANZ, the Group’s investment unit. 

With over 20 years’ experience, Bass’ career is expansive – encompassing a range of senior investment and trading roles across the media sector. Bass joins Amplifi from Network 10. 

Bass will be responsible for developing and driving DAN’s media investment strategy, as well as identifying new and improved ways of working with media owners to maximise value, innovation and outcomes for clients. 

Henry Tajer, CEO, Dentsu Aegis Network ANZ, said, “I’ve had the pleasure of working with Michael in the past. He is a very effective professional and has created and delivered significant value for clients throughout his career. He will partner with the Group’s businesses to do the same for our clients.” 

Michael Bass, incoming Chief Investment Officer, Amplifi ANZ, said, “It's a great privilege to be stepping into this role and leading Amplifi into a new era. I look forward to joining the team and working closely with our media partners to deliver exceptional results for clients.” 

Bass assumes the new role from Monday 2 September. 

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For further information contact: 

Hannah Cheale 
Strategic Communications Lead 
T: +61 488 422 868 
E: hannah.cheale@dentsuaegis.com

Notes to Editors: 

About Dentsu Aegis Network 

As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 145 countries worldwide with over 46,000 dedicated specialists. www.dentsuaegisnetwork.com.au / www.dentsuaegisnetwork.co.nz