How does advertising spend evolve in this year of big media moments, with global sports events, such as the Paris Olympics and Paralympics, and major local events, including the US presidential election, on the horizon? 

In this midyear follow-up to the dentsu Global Ad Spend Forecasts, the dentsu investment analysts share the key ad spend updates – and what they mean for brands – for 2024 and beyond.

Dive into the report to better navigate the complex media landscape and drive business growth.