Amplifi New Zealand expands with appointment of Trading Manager

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Amplifi New Zealand is pleased to announce the appointment of Anna Lawson as Trading Manager, based in Auckland.

With more than 20 years’ experience in media and sales, Anna has worked for well-known media brands such as TVNZ, ITV and MediaCom in London, and most recently at Dynamo, where she was responsible for all offline implementation across Spark, Skinny, Lightbox and BMW.

The appointment follows the launch of Amplifi New Zealand in January this year under the leadership of Richard Pook as Head of Amplifi New Zealand.

Speaking of Anna’s appointment Richard said, “I’m thrilled to have Anna joining the Amplifi team at an exciting time for Dentsu Aegis Network. Anna has a wealth of buying knowledge and experience which will prove invaluable as we build out our offline trading and investment management capabilities here in New Zealand.”

Reporting to Richard, Anna will be responsible for all aspects of trading for Dentsu Aegis Network and delivering superior performance for clients and agency partners.

Anna said, "I'm very excited to be joining Amplifi at a significant moment for Dentsu Aegis Network New Zealand. The network has been on a strong upward trajectory and I'm looking forward to helping drive their continued growth in this role.”

Amplifi is Dentsu Aegis Network’s media investment arm, with the goal of identifying opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.