Barbara Messitt to Lead Woolworths@DAN

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Barbara Messitt has been appointed to the role of Managing Director of Woolworths@DAN. 

Messitt takes immediate responsibility for leading Woolworths@DAN – Dentsu Aegis Network’s (DAN) bespoke agency established in 2018 to service Australia’s largest retailer, Woolworths Group. 

Messitt has been promoted from Head of Woolworths Food Group – a position held since the formation of Woolworths@DAN. Prior to this, she joined DAN in 2015 as Group Business Director for Woolworths, at Carat Sydney. 

Henry Tajer, CEO, Dentsu Aegis Network ANZ, says, “We’re privileged to be partnering with one of Australia’s leading companies, and Barbara is the ideal person to lead and drive this relationship forward.” 

Barbara Messitt, Managing Director, Woolworths@DAN, adds, “I’m so proud to have been part of the evolution of the Woolworths account at DAN. 

“To be leading this innovative set-up within our agency model is really exciting and I’m looking forward to taking our partnership into its next phase.” 

Woolworths@DAN was established in 2018, bringing together talent from across the Network including Carat, Amplifi, Amnet, iProspect, Columbus and Posterscope. 

- ENDS – 

For further information contact: Hannah Cheale 

Strategic Communications Lead 

T: +61 488 422 868 


Notes to Editors: 

About Dentsu Aegis Network 

As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 110 countries worldwide with over 46,000 dedicated specialists. /