BWM Dentsu wins Charles Sturt University account

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Charles Sturt University, Australia’s leading regional university, has appointed BWM Dentsu as its lead creative agency following a competitive pitch.

Charles Sturt appointed the agency as part of its ambitious brand transformation project, following a decision to focus on the ethos and values of the university as it approaches its 30th anniversary.

Using BWM Dentsu’s proprietary strategic framework, ‘The Modern Masterbrand’, Charles Sturt hopes to build its reputation in market through consistent, compelling and distinctive communications.

To achieve this, ‘brand’ will be applied as a strategic lens to development (including courses), communication platforms and the delivery of university experience across relevant touchpoints to all key audiences (prospects, students, staff, industry and communities).

With a proven track record of working with some of the best loved brands in the country, BWM Dentsu will harness the full power of its capabilities, including brand experience, film, print, out-of-home, social and content production, to continue Charles Sturt’s transformation of both its brand and its business.

Charles Sturt University Vice-Chancellor, Professor Andrew Vann said: “Here at Charles Sturt University we really do live by our ethos of Yindyamarra Winhanganha – a Wiradjuri phrase that guides our commitment to create a world worth living in. BWM Dentsu understands how important it is to us to share who we are through everything we do, and we look forward to working with them over the coming months to bring this to life through our new creative communications.”

Shawn Walker, Executive Director and Chief Marketing Officer, Charles Sturt University, said: “BWM’ Dentsu’s Modern Masterbrand approach is the perfect fit to build on the way we take our new brand to market. It aligns with the broader business transformation occurring across Charles Sturt University and our desire to embed our brand into everything we do”.        

Alex Carr, Managing Director, BWM Dentsu Sydney, said: “As soon as we met the team at Charles Sturt University, we knew it was going to be a fantastic partnership. They’re smart, ambitious and warm, and have strong values that resonate very closely with ours. We can’t wait to get cracking.”

BWM Dentsu is set to launch a new and improved brand campaign for Charles Sturt University in time for the summer recruitment period. 


For further media information, please contact:
Mariel Malabanan | Haystac              
Phone: 0416 512 890


About BWM Dentsu
At BWM Dentsu we believe that creativity transforms brands and brands transform business.

We began this journey over 20 years ago, transforming from a start-up in a boat shed on Sydney’s Northern Beaches to Australia’s largest independent agency and, more recently, a leading brand in the Global Dentsu Aegis Network.

BWM Dentsu now has a staff of more than 250, and full-service offices in Sydney, Melbourne and Brisbane. Agency revenues exceed $30m. Key clients include; Kmart, Toyota, Qantas, Latitude Financials Services,, nbn, Bank of Queensland (BOQ), BabyLove, Dr. Oetker, Nando’s, Chris Foods, Maserati.

The BWM Dentsu Group consists of the BWM Dentsu Brand Experience agency; consumer focused social public relations agency, Haystac; specialist community and agribusiness consultancy Cox Inall; and Indigenous communications specialists, Cox Inall Ridgeway.

About Charles Sturt University
From day one Charles Sturt University has empowered people to make a difference by connecting them with their purpose.

The university was founded on a quest for public good and is inspired by Yindymarra Winhanganha, a Wiradjuri phrase meaning ‘the wisdom of respectfully knowing how to live well in a world worth living in’.

At Charles Sturt University a world worth living in is a place that protects and values society’s core needs. The security of our land and food. The health and education of our people. The development of technology to help us prosper. And clear and honest communication with each other – and ourselves.

From undergraduate courses that connect students to industry from day one, to research that is solving real-world problems, Charles Sturt University is full of people whose actions today are creating a better tomorrow.