Carat South Australia retains SA Government

Published on:

Carat South Australia, a dentsu company, has retained its position on the South Australian government’s master media scheme following an open tender. 

The agency was first appointed to the state’s media account in 2019, and has worked on several campaigns including South Australian Tourism Commission on both Domestic and International accounts, LIV Golf Adelaide with Events South Australia, 2022 VAILO Adelaide 500 with SA Motorsport Board, and SA Voice to Parliament with the Department of the Premier and Cabinet. 

Adele Gibb, Carat SA Managing Director, said: “We are thrilled to continue our partnership with the South Australian government. We are excited to be once again collaborating with Wavemaker to deliver strong, impactful and meaningful results for our amazing state.” 

Danny Bass, CEO Media, dentsu, said: “Our continued relationship with SA Government demonstrates the confidence they have in Carat, and dentsu, to drive impactful campaigns in collaboration with itself and its other agency partners. We are proud to have such an important role in helping the government succeed in delivering its communication goals.” 

Jehad Ali, Director – Brand and Marketing for the Department of Premier and Cabinet, said: “Carat has demonstrated a deep understanding of our objectives and we look forward to achieving continued success with our collaborative efforts.” 


For more information contact: 

Miranda Ward 
Senior Communications Manager 
Carat Australia 

About Carat 
Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world with over 10,000 experts, operating across 190+ offices in 135+ countries. Carat delivers an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences. Carat is a dentsu company and privileged to work with some of the most storied and innovative brands in the world. In Australia, we have operations in Sydney, Melbourne, Queensland, South Australia, and Western Australia.