Chery launches new Tiggo 7 Super Hybrid campaign via Dentsu Creative

Published on:

9 September 2025 - Australia’s fastest-growing car brand Chery is celebrating the impressive 1,200km range of its new Tiggo 7 Super Hybrid in a fresh campaign via Dentsu Creative, spotlighting how the vehicle is truly built to go the distance. 

The TVC features a glum child in the backseat of his family’s Tiggo 7 Super Hybrid. As they cruise past fuel stations, he watches enviously as other kids and adults indulge in servo snacks during refuelling stops – moments his family no longer needs, thanks to the Tiggo 7’s extended range. 

Lucas Harris, Chery Australia Chief Operating Officer, said: “The Tiggo 7 Super Hybrid is built with Australian families in mind, offering more for less. Combining premium features, a1,200km driving range and an affordable price tag, there's many advantages of choosing a Chery Super Hybrid, which is highlighted through our latest campaign. While the kids may miss out on their snacks, families will benefit from uninterrupted travel and real-world savings at the fuel pump.”

Zac Pritchard, Group Creative Director at Dentsu Creative, said: “We’re only just getting started with the team at Chery but we’re already loving the shared ambition to make interesting and memorable work. This is a simple and charming spot .” 

The TVC is also running across online and social. 


CREDITS: 

Chery:

  • Lucas Harris - Chief Operating Officer 
  • Peter Stewart – General Manager - Marketing 
  • Julian Perri – Brand Manager 

Dentsu Creative:

  • Zac Pritchard – Group Creative Director 
  • Lachlan Collie - Copywriter 
  • Kean Szczur – Art Director 
  • Craig Sloane – National Head of Production 
  • Graham Alvarez Jarratt – National Head of Strategy 
  • Nastassia Kuznetsova – Strategy Director 
  • Janine Alllen – Senior Account Director 
  • Katie Firth – Managing Director Victoria 

Production: 

  • Qube Production 
  • Director – Chris Benny 
  • Heckler Sound – Music Composition 

Media: 

  • UM


For further information, please contact:

Miranda Ward
Senior Communications Manager 
Miranda.ward@dentsu.com