Dentsu Aegis Network appoints Victoria Gehrig to new role of Head of Acquisition Integration

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Victoria Gehrig has been appointed to the newly-created role of Head of Acquisition Integration for Dentsu Aegis Network ANZ.

The Head of Acquisition Integration role is the first of its kind for Dentsu Aegis Network ANZ and is directly linked with the network’s aggressive growth and M&A strategy, providing clients with the very best market capability of end-to-end marketing solutions.

CEO of Dentsu Aegis Network ANZ Simon Ryan said, “The new role of Head of Acquisition Integration will play a significant role within this market as we continue to build capability and accelerate our growth strategy. With six acquisitions made in the last 18 months and five more in the immediate pipeline, effective integration is critical to our client offering. 

“Victoria’s long history within the network, and her strong contribution on several network acquisitions at Isobar made her a natural choice for this role. I congratulate Victoria and look forward to working closely on evolving and accelerating our dynamic M&A strategy.” 

As Head of Acquisition Integration, Victoria will report directly to Simon Ryan and become a member of the Executive Leadership Team. She will be responsible for pursuing identified targets for acquisition, overseeing onboarding of acquired companies, as well as project managing the administration of mergers and acquisitions for the group.

Victoria moves into the Dentsu Aegis Network role from her previous position as National General Manager for Isobar Australia, where she has been a respected member for more than a decade and pivotal in driving the business’ significant growth.

Speaking of the appointment, Victoria Gehrig said, “I’m thrilled to be taking this role that sits at the very forefront of our growth strategy, and eagerly await the challenges and opportunities as I lead the network through several new acquisitions this year.” 

During her tenure at Isobar, Victoria gained extensive experience in both sides of the acquisition process, and was a key collaborator on the integration of the Soap Creative and WiTH Collective businesses as they joined the Isobar Group.

Victoria commences as Head of Acquisition Integration on Wednesday 13 September.