Dentsu Aegis Network launches global lifestyle marketing agency MKTG

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Dentsu Aegis Network today announces the launch of their ninth global network brand and lifestyle agency, MKTG in Australia, with ApolloNation, Australia’s most-awarded specialist activations agency, and Team Epic, Australia’s premier strategically-led lifestyle marketing agency coming together to form MKTG. The launch of MKTG in Australia strengthens Dentsu Aegis Network’s lifestyle marketing offering throughout the Australian market and continues its expansion around the globe.

Leveraging the collective experience, resources and talent of the former ApolloNation and Team Epic teams, MKTG will look to lead in lifestyle marketing across the key service pillars of Retail & Shopper, Live & Experiential, Sports & Entertainment, Enterprise and Creative & Innovation.

In Australia, MKTG will be led by Matt Connell in the role of Managing Director of Sport & Entertainment and Kylie Green as Managing Director of Activations. Both roles will report into Dentsu Aegis Network ANZ CEO, Simon Ryan.

The launch of the MKTG network brand in Australia makes a statement to the market with brand now scaled to 30 offices across 17 countries globally and over 1,450 specialist Activations staff with headquarters in New York.

Simon Ryan, Chief Executive Officer of Dentsu Aegis Network, ANZ said, “The Team Epic and ApolloNation teams share great synergies, and as we combine to become MKTG in Australia, our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”

“This is an exciting chapter in the evolution of our Group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”

Charlie Horsey, MKTG Global CEO said, “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.

“The combined strength of ApolloNation and Team Epic’s experience creating award-winning and impactful solutions for Australia’s & New Zealand’s most-loved brands, plus MKTG’s premium offering across lifestyle, sports and entertainment, means we can deliver absolutely unrivaled lifestyle marketing solutions for brands in Australia.”