Dentsu Mitchell holds government education session on Communicating with Diverse Audiences

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Dentsu Mitchell is hosting an education seminar for the Victorian Government on Communicating with Diverse Audiences.

The all-day seminar, in line with the Victorian Government Multicultural Policy Statement, is aimed at providing insights and advice to Victorian Government Communications Practitioners tasked with communicating to niche or diverse audiences. These include culturally and linguistically diverse communities, Indigenous Australians, LGBTQI and older audiences.

Communicating with Diverse Audiences is the next in a series of educational sessions delivered by Dentsu Mitchell to the Victorian Government on aspects of media and communication, with previous topics including regional media, and mobile marketing.

Dentsu Mitchell has assembled a range of industry expert speakers from the communications, media and advertising industries and the public sector to present on the topic, including Dentsu Mitchell’s own Multicultural Director Masheilla Pillay, and Communications Design Government Lead Eaon Pritchard.

More than 200 members of the Victorian Government are expected to attend.

Click here to follow the event on Twitter.


Minister Robin Scott, Minister for Multicultural Affairs & Minister for Finance (Welcome)
Helen Kapalos, Chairperson, Victorian Multicultural Commission
Jeremi Moule, Executive Director, Strategic Communication, Engagement and Protocol, Departmern of Premier and Cabinet
Masheila Pillay, Multicultural Director – Government, Dentsu Mitchell
Allan Kaufman, Leba Ethnic Media

Multicultural media partners:
• Neos Kosmos (Greek media)
• The Indian Weekly and G’day India (Indian media)
• Sameway (Chinese media)

Multicultural radio media partners:
• Rete Italia
• Stereo 974
• Viet Times and Modern Asian/Cherry Radio

Mandi Wicks, Director, Audio and Language Content, SBS
Jason Mifsud, Executive Director, Aboriginal Victoria
Tanya Orman, Channel Manager, NITV
Eaon Pritchard, Communications Design Government Lead, Dentsu Mitchell
Ben Grill, The Insights Grill, Pink Media Group
Rebecca Wilson, CEO & Founder, Starts at 60
Gill Walker, Managing Director, Evergreen Advertising
Catherine Smith, General Manager of VIC and WA, Amnet
Melissa Verner Green, Head of Melbourne, Facebook
Isaac Irvin, Client Partner, Twitter
Ashlee Maruccio, Industry Manager – Government
John Thompson, Manager Director – Government Services, Dentsu Mitchell
Jeremi Moule, Executive Director, Strategic Communication, Engagement and Protocol, Departmern of Premier and Cabinet