Electricity distribution businesses transforming consumer marketing appoint BWM Dentsu Group

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 As part of a shift in consumer engagement in the electricity industry, major Victorian distribution networks, CitiPower and Powercor have partnered with BWM Dentsu Group to consolidate all marketing and communication activity. 

The networks will integrate all internal and external marketing communications and media planning through BWM Dentsu as part of a strategy to increase awareness of the role of distribution businesses within the electricity supply chain, and their value proposition for customers. 

The new partnership with BWM Dentsu Group will enable CitiPower and Powercor to tap into the full spectrum of Dentsu Aegis Network’s fully integrated offering, including business performance, data driven marketing, corporate communications, public relations and media production. 

Joanne Pafumi, General Manager Corporate Affairs for CitiPower and Powercor Australia said: “The growth of solar photovoltaic as well as the anticipated increase in batteries and electric vehicles are just some of the many choices our customers now have about how they use electricity. 

“They need to know that the network that distributes their electricity is able to accommodate these choices and does it safely, reliably and affordably. We’re excited to work alongside BWM Dentsu Group to engage more directly with our customers.” 

Belinda Murray, Managing Director, BWM Dentsu Melbourne, said: “Energy prices and reliable supply are hot topics amongst consumers, so we are very supportive of CitiPower and Powercor’s exciting new marketing direction. 

“We believe there is an opportunity to provide energy customers with a holistic and immersive brand experience.” 

CitiPower and Powercor distribute electricity to 1.1 million residential and commercial customers across 60 per cent of Victoria with greater than 99.9% reliability. 

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Hannah Cheale
Strategic Communications Lead
T: +61 488 422 868
E: hannah.cheale@dentsuaegis.com  

Notes to Editors: 

About Dentsu Aegis Network 

As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 110 countries worldwide with over 23,000 dedicated specialists. www.dentsuaegisnetwork.com.au / www.dentsuaegisnetwork.co.nz 

About BWM Dentsu 

At BWM Dentsu we believe that creativity transforms brands and brands transform business. 

We began this journey over 20 years ago, transforming from a start-up in a boat shed on Sydney’s Northern Beaches to Australia’s largest independent agency and, more recently, a leading brand in the Global Dentsu Aegis Network. 

BWM Dentsu now has a staff of more than 250, and full-service offices in Sydney, Melbourne and Brisbane. Agency revenues exceed $30m. Key clients include; Kmart, Toyota, Qantas, Latitude Financials Services, realestate.com.au, nbn, Bank of Queensland (BOQ), BabyLove, Dr. Oetker, Nando’s, Chris Foods, Maserati. 

The BWM Dentsu Group consists of the BWM Dentsu Brand Experience agency; consumer focused social public relations agency, Haystac; specialist community and agribusiness consultancy Cox Inall; and Indigenous communications specialists, Cox Inall Ridgeway. 


About CitiPower and Powercor 

CitiPower and Powercor distribute power to more than 1.1 million customers across Melbourne’s CBD, inner, western and south eastern suburbs and through central and western Victoria to the South Australia and New South Wales borders. 

Teams based in depots across the networks are focused on staying on top of things to deliver reliable, safe and affordable electricity to households and businesses by operating, managing and maintaining all network assets and metering services. 

CitiPower and Powercor are among the most efficient networks across the country, according to Australian Energy Regulator benchmarking. CitiPower is Australia’s most reliable network, while Powercor is the lowest cost rural network for residential and small business customers across Australia.