gyro: Australia lifts B2B game with two new heavyweights

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gyro, the world’s first full-service, global creative B2B powerhouse and part of Dentsu Aegis Network has appointed two industry heavyweights, Jessie Jordan (Creative Director) and Simon Rich (Director of Strategy), to join its gyro: Australia team.

The pair bring a wealth of knowledge and experience in the B2B marketing sector and will be responsible for driving gyro’s creative excellence in Australia.

With over 16 years’ experience in the advertising industry, Jordan has worked for a variety of award-winning agencies and clients, including Coke, Visa, Smiths and Microsoft. With a strong track record for producing work that turns heads, her vision is to change the way people view B2B.

Rich also brings in-depth experience with him, having built brands and delivered outstanding strategic marketing for over 20 years with leading B2B brands, such as QBE, RBS, HSBC and AXA. An analytical thinker, Simon adopts a pluralistic and collaborative approach to strategy development.

Dom Weatherhead, Managing Director at gyro: Australia said, “Our vision for the agency is to change expectations when it comes to the B2B landscape. We’ve brought in Jessie and Simon because of their shared passion and eye for research and ideas, which will be pivotal as we transform our offering for B2B clients across the region.”