Haystac announces three new appointments

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Haystac, part of the BWM Dentsu Group, has bolstered its team with three appointments across PR, social and content to meet continued demand from clients seeking integrated PR solutions.

Jasmin Watts has been appointed to the role of Group Business Director, Melbourne. Jasmin will be responsible for leading key client accounts, integrated communications strategy and business development. Jasmin’s agency background in London and locally has been focused on driving integration with a focus on public relations and content marketing.

Samuel Stevenson has also joined the agency as National Senior Social Strategist and is responsible for leading social and digital strategy for the business across its Melbourne, Sydney and Brisbane offices. Prior to this, he worked with The Royals, Carat and One Green Bean.

Rounding out the team, Kitch Catterall has joined as Social Content Manager, specialising in influencer and ambassador utilisation, content creation and organic content strategy. Kitch brings her previous agency, in-house and freelance experience to the team, with a focus on content creation, social media management and creative execution.

Simone Pipkorn, Managing Director, Haystac said the new hires will help build out Haystac’s established expertise.

“Our clients are seeking the benefits of single agency oversight across their communications. With multiple disciplines working cohesively from the outset, we are able to deliver strategic, creative communications programs that are agile and, ultimately, more effective. The appointment of Jasmin, Samuel and Kitch into the business reflects this business growth and supports the team to delivered truly integrated content-led social, PR and influencer engagement for our clients.”

Jasmin, Samuel and Kitch will be based in Haystac’s Melbourne office.


For further information, contact:

Mariel Malabanan
Account Executive
T: +61 416 512 890
E: Mariel.malabanan@haystac.com.au

Hannah Cheale
Strategic Communications Lead
T: +61 488 422 868
E: Hannah.cheale@dentsuaegis.com 

About Dentsu Aegis Network

As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 110 countries worldwide with over 23,000 dedicated specialists.  www.dentsuaegisnetwork.com.au / www.dentsuaegisnetwork.co.nz

About Haystac

Haystac is the flagship consumer PR agency within the BWM Dentsu Group.  Haystac believes that PR has the power to transform brands, and uses their unique methodology to anchor all communication activity to deliver long term brand ROI. A strategic, creative PR agency, Haystac’s team of 60 consultants nationally, makes it one of the biggest and most successful PR agencies in Australia.  

Haystac has an employee-first culture. We believe in creating an employment experience for our staff that becomes a defining moment in their careers.  Haystac has three areas of expertise: media & influencers; content & social; and activations & events.  www.haystac.com.au