Haystac wins PR account for Fossil

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One of Australia’s leading brand agencies, Haystac has won the PR account for global watch, smartwatch and accessories brand, Fossil for its strategic and insights led campaign that celebrates time. 

As part of the new business win, Haystac will handle the PR for Fossil’s ongoing media relations, influencer content series and celebrity ambassador program. 

Fossil’s Managing Director for Australia, Ives Palmer, said Haystac came with a holistic knowledge of how to resonate and create relevancy with the millennial audience. 

“They fully understood what makes our audience tick, how we can connect with them in an authentic way, and delivered a unique strategy that was both creative and results-focused,” added Palmer. 

Simone Pipkorn, Managing Director at Haystac, added: “Retailing in Australia is constantly evolving to meet the ever-changing demands of the consumer. Our unique strategic process allows us to deeply understand the personal values of our clients’ audiences to truly resonate with them and build powerful brand connections.” 

“The win is testament to the team’s hard work and passion and shows how Network integration provides the best outcomes and solutions for existing clients,” add Pipkorn. 

Fossil now works with two agencies under the Dentsu Aegis Network which also includes Vizeum as its media agency of record. 

The account win follows the announcement of Fossil’s collaboration with international curve model, Bree McCann – brought to life by Haystac’s management of content creation and social execution. 

Fossil joins a Haystac’s portfolio of lifestyle clients, including Officeworks, Bunnings, BP, Graham & Brown, HBO, Warner Bros., Skyscanner, Ostelin and Amcal Pharmacy. 


For more information about Haystac please contact: 

Kyra Washington | Senior Account Director | 0421 582 621 

For more information about Fossil please contact: 

Ally Lee | Senior PR and Content Manager | 0447 629 897