iProspect strengthens investment team

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iProspect has recognised the efforts of its investment team following strong growth in 2022, promoting two members to senior roles as it focuses on continuing to deliver exceptional results for clients and partners in 2023. 

Vera Manalac has been promoted to Group Investment Director, joining iProspect’s Sydney leadership team. Manalac first joined iProspect as a Senior Investment Director in October 2021, with her promotion in recognition of her commitment to delivering the best outcomes for clients, helping them explore the never before and solving complex business problems. 

Alongside Manalac’s promotion, iProspect has also expanded Nicola Barnes remit to include both NSW and Victoria, in recognition of the results she’s delivered for NSW clients since joining the business in March 2021. Barnes previously worked as an Investment Director in Victoria for iProspect’s sister media agency, Carat. 

IProspect NSW Managing Director Marcelle Gomez said: “iProspect finished 2022 on an absolute high, delivering results for our clients as we continue to explore the intersection of culture, content, data and technology. 

“I am so proud to not just help our clients grow their businesses, but also to be able to grow and advance the careers of the extraordinary talent we have in iProspect. Vera and Nicola exemplify our values, they push boundaries and challenge themselves and others to do better every day.” 

iProspect National Head of Investment Ken Lam added: “Both Nicola and Vera have been outstanding in their roles in lifting our investment capabilities at iProspect with a performance mindset that drove great results for our clients and the business, so this is really a testament to their exceptional efforts across the year. 

“I am also proud to work alongside such talented and passionate individuals in Nicola and Vera and see them continue to grow and develop in their respective careers to further cement themselves as leaders in the industry.” 



Miranda Ward 
Media and Communications 
iProspect Australia 

About iProspect 

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Accor Hotel Group, PayPal, William Grant & Sons, and Air New Zealand. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.