Isobar Promotes Rod Farmer to Strategic Design Director, Asia Pacific

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Isobar announced today that it has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. He will join the regional Isobar leadership team, and be responsible for lifting the overall design capabilities of Isobar throughout the Asia Pacific region, focusing on the areas of Experience, Service and Business Design. 

Farmer was previously General Manager of Isobar Sydney, where he led the business operations and managed a highly dynamic team of leading creative thinkers. At the same time, he was also the Executive Director for Experience Design, which saw him leading the Design practices across the Melbourne, Sydney, Perth, and Canberra offices. He and his team have played an integral role in the overall business transformation of clients by ensuring smart design across their platforms, campaigns, products and experiences.

Farmer has more than 15 years’ experience in the industry and is highly regarded as one of Australia’s foremost experts on product and service design. He has also served as a trusted advisor to top organisations such as Telstra, ABC and Westpac.

In his new role, Farmer will continue building Isobar Australia as APAC’s center of excellence in strategic design, and further expand innovative product/service design offering across Asia Pacific region. He will continue to be based in Australia and report to Konrad Spilva, CEO of Isobar Australia and New Zealand, and to Sven Huberts, Managing Director of Isobar Asia Pacific, in his regional responsibilities.

This appointment further strengthens Isobar’s regional leadership team, following the appointment of Maciej Nowicki as Chief Creative Officer, South and Southeast Asia earlier this year, and signifies Isobar’s continued commitment to elevating its full service digital capabilities for clients across the Asia Pacific region.  

Sven Huberts, Managing Director of Isobar Asia Pacific said: "We’re thrilled to be promoting Rod, who has helped transform the businesses of our clients through innovative product and service design. The addition of Rod in our regional team strengthens our ability to deliver market leading strategic design solutions with speed and precision. We are looking to him to accelerate our regional culture of design thinking as we continuously work on delivering borderless Ideas without Limits for our clients.

Konrad Spilva, CEO of Isobar Australia and New Zealand, said: “I have worked closely with Rod for the past three years and his incredible experience and expertise in marrying user-centred design with business strategy, creative thinking and technology disciplines at Isobar has resulted in massive invention and change for our clients. I am eager to see his future contributions to the continued success and growth of our business.”

Commenting on his appointment, Rod Farmer, Strategic Design Director of Isobar Asia Pacific said: “I’m thrilled to be joining the Regional team, and looking forward to driving our already strong Design capabilities across APAC.” 

On the importance of Design at Isobar, Farmer said: “Whenever you create a new product, service, process or innovation to create new value for your customers, you are designing the future of your business. We recognise that smart design is smart business.”