Isobar White Paper Champions Headless Commerce as the Future of Transactional Brand Experiences Online

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Today the integration of content management systems and ecommerce platforms is of critical importance in delivering exceptional customer experiences. Isobar, a global digital marketing agency, has published a white paper to explain how Headless Commerce, an approach to technology architecture, is more important than ever before.

“Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy”, is available to download from Isobar’s website now. 

The white paper shares how Headless Commerce is an opportunity for brands, making the argument that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience. It explains how the Headless Commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints, and a foundation to create long-term customer relationships that can deliver sustainable business growth.

Konrad Spilva, CEO, Isobar Group Australia & Head of Innovation at Dentsu Aegis Network ANZ said, said, “As a business focused on creatively unlocking the digital potential of our clients, the findings of this White Paper resonate strongly. In an increasingly competitive retail landscape, the way we shop continues to evolve and Headless Commerce must be at the core of a brand’s retail strategy to deliver a seamless user-experience and truly capture the consumer’s attention when their intent to purchase is at its highest.  

Brands who are after clear recommendations on how to improve UX through a headless approach, whilst still working with their existing ecommerce infrastructure, should read this paper.”

Vikalp Tandon, Global Chief Technology Officer, Isobar, said, “One of the biggest challenges in the experience economy for brands is to engage consumers at every touchpoint across an ecosystem. This goes beyond serving the right content at the right time, it originates in the brand’s technology infrastructure that powers their digital presence. The Headless Commerce approach allows brands to deliver a truly customer-centric experience at speed and scale which is key in today’s landscape, and moving forward.”

The white paper provides C-Suite brand leaders an overview of:

  • The context behind the emergence of unified commerce experiences 
  • The opportunities of the Headless Commerce architecture approach
  • A Customer Experience Framework
  • The limitations of conventional or legacy architecture approaches (Monolithic architecture)
  • The opportunity for immersive experiences through rich content approaches
  • How Headless Commerce provides brands with a centralised view of customer data
  • The requirements of a Headless Commerce strategy & what the future holds

The white paper was authored by Mustafa Rashid, Isobar UK Head of Emerging Technologies, and Vikalp Tandon, Isobar Global Chief Technology Officer. To download the white paper, and to learn how Isobar is helping clients grow their businesses, visit