Posterscope Australia promotes Emma Hegg to Group Business Director

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Emma Hegg has been promoted to Group Business Director for Posterscope’s Melbourne office, following an initiative to reshape their leadership team for 2019. 

Reporting to Posterscope Australia Managing Director, Bryan Magee, Emma will be responsible for leading the client service teams and driving the Out-of-Home (OOH) location agency forward in the Melbourne market. 

Emma has been promoted from the role of Business Director and has considerable experience in OOH location – delivering OOH campaigns for high profile clients, namely, Disney, Dan Murphy’s, Energy Australia and Asahi Group. 

Bryan Magee, Managing Director, Posterscope Australia, said, “Emma has strong experience in OOH and the skills required to deliver best in class campaigns. It is fantastic to be able to recruit from within. Emma has been a key player within the business and truly deserves the responsibility this role brings. I look forward to her being part of the leadership team shaping the future of this business” 

Emma Hegg, Group Business Director, Posterscope Melbourne, commented, “I am delighted to be stepping into this role, and furthering my experience within a business and industry I am so passionate about. The prospect of championing best in class OOH planning and client service, and fostering a culture that allows our people to be the best they can be is an exciting one – I can’t wait to get started.” 

In addition to her role as Group Business Director, Emma is a member of Dentsu Aegis Network’s Diversity and Inclusion Council – leading initiatives that promote flexible working, which Posterscope has led the way by adopting for its people. 

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For further information, contact Hannah Cheale 
Strategic Communications Lead 
T: +61 488 422 868 

About Dentsu Aegis Network: 

As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Adelaide, Perth and Auckland. Globally, Dentsu Aegis Network operates in 110 countries worldwide with over 23,000 dedicated specialists. / 

About Posterscope 

Posterscope is the world's largest, and Australia's first, Out-of-Home specialist & locations agency. We aim to continually build understanding of the role of Out-of-Home in the communication mix - right now and into the future - making Out-of-Home campaigns easier to execute and more accountable for our customers. Our point of difference is that we better understand emerging technology and consumer behaviour when Out-of-Home and how these two things combine to create new opportunities for advertisers.