Tegel Appoints BC&F Dentsu for Creative, Media, and Digital

As part of a major brand refresh following its sharemarket debut, iconic poultry brand Tegel has appointed Barnes, Catmur & Friends Dentsu as its full service agency.

Tegel produces around half of New Zealand’s poultry, and its last full brand overhaul was more than a decade ago. BC&F Dentsu will be relaunching the brand communications as well as digital assets such as Tegel’s website. 

“We have been working closely with Tegel in a strategic role during the initial stages of the brand refresh, and our appointment has followed from that,” says Managing Partner Paul Catmur. “It’s great to be working with such a well-loved brand as it makes a step change to a listed public company.”

Tegel listed on the NZX in early May 2016 at a value of $580 million.