The Story Lab appoints Carat’s Adriana Colaneri as MD

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Full-service global content agency The Story Lab has appointed Adriana Colaneri as Managing Director, Australia and New Zealand. 

A key agency brand for Dentsu Aegis Network, The Story Lab is a global investor, producer and distributor of premium entertainment content. Since its launch in 2015, The Story Lab has been distributing successful prime-time TV shows and delivering innovative content investment, partnerships and monetization solutions to advertisers.

Greg Brown, President of Dentsu Aegis Network’s investment division Amplifi, said the appointment would position The Story Lab for future growth and expansion of services.

“The Story Lab is a key agency for Dentsu Aegis Network as we combine our marketing and commercial expertise to innovate the supply chain of storytelling,” he said.

“We conducted an extensive recruitment process to find the right fit as leader of The Story Lab. Adriana brings exceptional marketing, media and leadership experience to the role, and comes on board to lead The Story Lab at an exciting time of growth and development for the agency. It’s an exciting time as we roll out a new content vision, and having worked at Viacom and content businesses in London it’s great to work with Adriana in this space.”

“I’m also pleased to have found the right candidate for this role within Dentsu Aegis Network and to be able to provide opportunities like this for our people to develop and progress throughout their careers with the company.” 

Adriana joins The Story Lab after 12 years with media agency Carat, most recently as Chief Marketing Officer and as a member of the Carat Australia Executive Leadership Team. She has spent more than 20 years working in Australia’s top agencies with leading businesses and brands.

Adriana said: “I am elated and humbled to be appointed to the role and look forward to reshaping The Story Lab offering here in Australia, at a time when the business is moving into new frontiers globally. Today’s brands are seeking new ways to connect with their audiences. I will be working closely with the team to help our client partners tell interesting stories about their brands through the power of effective content.” 

“It’s been an incredible experience to be part of Carat’s growth to become the leading media agency in Australia. I am personally and professionally delighted that I can progress in the next stage of my career within the Network and remain close to the Carat team”.