The Story Lab expands with Head of Program Formats and Development

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The Story Lab Australia is pleased to announce the appointment of Josh Butt to the newly created role of Head of Program Formats and Development, based in Sydney.

Josh will be integral in delivering The Story Lab’s mission to create new, innovative models of investing, producing and distributing premium entertainment content that attracts audiences, broadcasters and advertisers.  

Managing Director of The Story Lab, Adriana Colaneri said the appointment marks an important milestone in the evolution of The Story Lab in Australia.

“We live in an attention economy, where the old model is being disrupted by technological innovation and changing consumer habits. Brands are finding it increasingly difficult to reach scaled audiences through advertising, while broadcasters are experiencing growing competition for eyeballs and to fund the production of premium entertainment content. The Story Lab is meeting this market demand through the design of new, innovative models that create value for both advertisers and broadcasters.” 

“Josh is a rare talent, combining creative strength and commercial acumen with his outstanding credentials in creating and producing premium content. He is representative of the new-breed entertainment specialists that we are attracting to The Story Lab. Josh will work with our global team in identifying potential partners and IP projects from Australia for investment, production development and distribution.” 

Josh brings over 20 years’ experience writing and producing content for film, TV and advertising, working for various production companies, including the ABC, Fairfax, Nova Entertainment and most recently MBA, where he was Head of Production and responsible for spearheading branded content programs such as Air Rescue and Storm Season. Josh has also led the production of TVCs and commercial films for clients including Westpac, Duracell, Foxtel, Transport NSW, Mars and others.  

Speaking of his appointment, Josh said, “I’m ecstatic to be joining The Story Lab Australia. The product offering is unique in market and the opportunities it presents to work with great content producers and network partners to create and grow new formats is exciting. I look forward to working under Adriana’s inspiring leadership to achieve our global vision.”

The announcement follows The Story Lab’s appointment of well-known broadcast journalist and media personality Dixie Marshall to the role of Head of Creative and Partnerships in April, and the launch of The Story Lab in Perth. 

Josh joined the team on 5 June.