Vizeum continues growth trajectory with new wins & key hire

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Premium international brands, JURA and Hurtigruten, have appointed Vizeum as their marketing communications agency in Australia. 

JURA of Switzerland is the only brand anywhere in the world to focus solely on premium automatic speciality coffee machines. Vizeum will bring JURA’s philosophy of precision engineering and unparalleled service to the Australian market following a competitive pitch. 

With a 126-year history in sustainable exploration travel, Hurtigruten’s expedition itineraries include the Polar regions, Alaska, Canada, Svalbard, Greenland, Iceland, the Caribbean, and the Central and South American coastlines. 

Vizeum has been appointed to support Hurigruten’s expansion into the Australian market with integrated media planning and buying solutions across all channels. 

As well as welcoming new clients, Vizeum has also reinforced its leadership team with the appointment of Alastair Baker as Client Leader, to evolve the agency’s long-standing partnership with BMW. 

Baker is a seasoned strategy leader across media, creative and tech and joins Vizeum Australia from Dentsu Aegis Network UK, where he was Head of Strategy at dentsu X and, prior, Strategy Lead across the BMW Group at Vizeum London. 

Jura and Hurtigruten join Vizeum’s expanding portfolio of clients including Kathmandu and Bank First, following the appointment of Ashley Earnshaw as CEO of Vizeum Australia earlier this year. 

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For further information contact: 

Hannah Cheale 
Strategic Communications Lead, Dentsu Aegis Network ANZ 
T: +61 488 422 868 

Notes to Editors: 

About Dentsu Aegis Network 
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 145 countries worldwide with over 47,000 dedicated specialists. / 

About Vizeum 
We are Vizeum. We dare to think differently. In a world where every click has the potential to lead to a purchase, we believe media has a central role to play in adding business value for our clients. We are a partner that is willing to push further, dig deeper into our client’s business and create innovative solutions to their challenges. 

Through blending data, media and technology together we bring idea-driven solutions that transform media from a numbers game to a game changer. From analytics to answers. 

That’s Vizeum. Accelerating business growth through media. This is our passion, our commitment to our clients and how we attract, train and retain our people. 

We’re a global network with 82 locations in 57 markets with 3,400 people in our teams. We are powered by our unique Dentsu Aegis Network operating model, which provides seamless expertise in performance, data, social, creative and investment.