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Data Consciousness Project 2024
The dentsu Data Consciousness Project (DCP) is our future-focused annual exploration between consumers and their data. Now in its sixth iteration, the DCP 2024 dives deep into consumer perspectives...
Taste of Tomorrow: New Horizons for the Future of Food
Expanding on the original Future of Food thought leadership, the Taste of Tomorrow navigates the evolving palate of the global consumer, forecasting the future of food in a world where sustainabili...
Retail Outlook 2024
An update on the future of retail. In the dynamic landscape of Australian retail, 2024 promises both challenges and opportunities. As we delve into this year’s outlook, we uncover trends that will ...
The Future of Beauty
A trend update of our Future of Beauty. ‘Beauty’ remains a valued and coveted concept in society, transcending cultural boundaries and resonating with individuals worldwide. As we step into 2024, t...
Understanding Generation Beta
Generation Beta, spanning those born from 2025 to 2039, is set to redefine the landscape of marketing strategies. Comprising the offspring of younger Millennials and older Gen Zs, by 2035, they are...
AI in Australia: Bridging the gap between promise and pri...
As Artificial Intelligence (AI) continues to integrate into everyday life, Australians find themselves balancing optimism for its potential benefits with significant privacy concerns.
Consumer Vision 2035 - AU Edition
Fortified with data from 30,000 global consumers and 20 experts, the report charts the forces and trends that will transform culture, society, and business over the next decade. Having a view into ...
Retail Therapy Interrupted - Part 2
Facing persistent economic pressures, Australian consumers are adopting a more value-conscious apporach to spending, prioritising essential items over discretionary purchases. This infographic expl...
Retail Therapy Interrupted - Part 1
How the economy put shopping on hold
The Australian retail sector faces a “retail recession sequel” in 2024, as economic challenges persist. Despite brief signs of recovery in early 2023, high infl...
The Great Social Media Divide
In a rapidly evolving digital landscape, Australians are increasingly turning to social media to discover and purchase products. Uncover how age and income shape Australia's online shopping behaviour.
Sweethome Transformation: Renovation patterns in 2024
2024 is the year of home transformation! With 14% of Australians having completed renovations in the last 12 months and a further 8% diving into projects right now, the excitement of home makeovers...
Olympics Buzz: Unleashing Brand Potential for Paris 2024
The Paris 2024 Olympic Games present an unparalleled opportunity for brands to amplify their visibility and connect with global audiences. As we gear up for this significant event, understanding th...
Painting the Financial Portrait
This infographic explores Australians' financial habits, including tax-time anticipation and spending trends. It highlights consumer behavior during key financial moments.
Smart Shopping: How Australians stretch their dollar and ...
In the wake of rising grocery prices and ever-pressing cost of living, Australian consumers are adopting a more frugal approach to shopping, seeking greater value for every dollar spent.
Healthcare Hurdles: Understanding Australian's latest cos...
This April, Australian household will face a 3.03% increase in private health insurance premiums, approved by Health Minister Mark Butler after a higher 6% hike was initially rejected.
The pulse of Australian families: Gearing up for Back-To-...
Back to school time for Australian families is here, bringing with it unique challenges. Families face a complex preparation landscape in 2024.
Australians in 2024
As we step into 2024, we're eager to gauge the pulse of Australians at the dawn of a new year. We aim to understand their sentiments, expectations, and concerns as they navigate the complexities of...
Read the Room 2023
A study designed to help marketers understand Australians changing attitudes and behaviours towards home finances.
Over 4000 Australians told dentsu how they are thinking, feeling and acting when i...
Future of Entertainment
In a world on the brink of an entertainment revolution, 'The Future of Entertainment' takes you on an illuminating journey beyond 2030. Get ready to witness the breathtaking transformation of enter...
Retail Evolution 2023
This report is an evolution of the Future of Retail, reviewing the events of 2022 and the future implications for retail success and innovation in 2023 and beyond.
In this climate of geopolitical a...
Future of Travel
The Future of Travel is a research report which explores the now and next of the travelling industry and the movements and attitudes among Australian and global consumers in the post pandemic decad...
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SubscribeCustomer Experience
2025 will be the year of brand and customer experiences driving growth strategies. This report uncovers emerging CX trends and reveals the key drivers of success for leading brands across various c...
Diversity & Inclusion
This study highlights how brands can embrace Australia’s evolving diversity using exclusive insights from a proprietary dentsu survey. It offers actionable strategies for fostering authentic connec...
Longevity and the future of death
We explore the profound shifts in how society navigates extended lifespans and evolving perceptions of mortality. This study examines the challenges and opportunities for brands in addressing this ...
Next Gen Workscapes - New Realities, Ethics, and Environm...
What does the future of work look like? This report uncovers the evolving dynamics of work, from AI's role and blurred passions to the rise of career fluidity and its implications for brands.
Building Sensorial Brand Communities
This study reveals how technology, creativity, and community can transform brands into immersive experiences. It explores the power of fandoms and sensory connections in building vibrant brand ecos...
Australia 2040
This report envisions the future of Australia’s cities and regions, spotlighting demographic shifts and societal changes. It highlights opportunities for brands to thrive in a rapidly transforming ...
The Future of Loyalty
Loyalty is evolving in the digital age, driven by emerging technologies like Web3. This report explores how brands can build deeper connections by empowering consumers with ownership of their data ...
Consumer 2025
This report outlines how Australian consumers will emerge from the challenges of 2023 and 2024. It offers insights into preparing for the unpredictable shifts shaping customer behavior in 2025.
The Silver Economy
Baby Boomers are redefining later life, embracing it as a vibrant chapter filled with new possibilities. This study explores how brands can support their evolving needs and aspirations.
The Crisis Epidemic
Amid global ecological, social, and economic crises, brands face rising consumer expectations. This report offers strategies for navigating these challenges with empathy, innovation, and resilience.
Future of Travel
This study explores how sustainability, technology, and evolving values are reshaping travel. It reveals how brands can meet the demands of conscious travelers with responsible and inclusive experi...
Sustainable Connections
Sustainability is becoming integral to every facet of life, from relationships to careers and consumption. This report uncovers how brands can build lasting, sustainable relationships by aligning w...
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