Seafolly appoints Amicus Digital, a Merkle Company to deliver CRM Loyalty and Marketing Automation excellence

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 Australia’s leading specialist in Salesforce Marketing Cloud, Amicus Digital, a Merkle Company has been appointed by Seafolly as its CRM Loyalty and Marketing Automation agency following a competitive three-way pitch. 

The appointment sees Amicus Digital’s team of marketing cloud technical experts support Seafolly with enterprise architecture, data and technology consulting, technical implementation and strategy to deliver a best in class customer experience informed by data and enabled by Salesforce technology. 

In partnership, Amicus Digital will build on Seafolly and Sunburn’s newly launched loyalty programme, The Beach Club, to drive more personalised, data-driven touchpoints to reward and recognise shoppers at every step of the customer journey. 

Caroline Swarbrick, Head of Digital and eCommerce, Seafolly, said, “We were impressed by Amicus Digital’s collaborative approach to consulting, their technical expertise across Marketing Cloud, as well as the reach of Merkle and Dentsu Aegis Network across the Salesforce Sales and Service clouds. 

“We are confident we will see Amicus’ expertise in action as we partner to build an outstanding and integrated customer experience across all of our Sales, Service and Marketing cloud touchpoints – in store and online.” 

Blair Cooke, Managing Director, Amicus Digital, a Merkle Company, said, “Seafolly’s an iconic Australian brand, with a strong reputation in a dynamic and growing industry. It’s always exciting to collaborate with a brand where your values align, so we’re thrilled to have the opportunity to help Caroline and the team achieve their vision.” 

Amicus Digital was founded in 2015 and acquired by data-driven, technology-enabled, global performance marketing agency Merkle, part of Dentsu Aegis Network, in August 2018. It is one of the few consultancies in Australia that can provide people-based strategy, transformation, technical implementation, support and campaign execution. 

For further information contact:

Hannah Cheale 

Strategic Communications Lead 

Dentsu Aegis Network 

T: +61 488 422 868 


About Dentsu Aegis Network 

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.