SPORTS.
ENTERTAINMENT.
GAMING.
WHERE CULTURE MEETS COMMERCE.
For more than 60 years, dentsu has recognised that culture and commerce are not separate forces but interconnected drivers of growth. From shaping the future of sports marketing at the 1964 Tokyo Olympics to powering Cristiano Ronaldo’s record‑breaking YouTube channel, dentsu has consistently thrived at the crossroads of passion and performance — where fan engagement meets business impact.
Dentsu Sports & Entertainment is the world’s only fully integrated global network built to connect brands with fans at this vital intersection. With 1,200 specialists across 21 markets supporting nearly 1,300 clients, dentsu blends deep cultural expertise with proprietary fan insights to deliver authentic, high‑impact brand experiences that resonate worldwide.
What sets dentsu apart is our holistic approach across the entire value chain: from IP investment and development to leveraging a global network with local expertise, cross‑platform innovation, and data‑driven cultural intelligence. This integrated model ensures brands unlock meaningful connections and sustainable growth in the dynamic world of sports, gaming, and entertainment.
MKTG Australia: Doordash
MKTG, the agency responsible for activating DoorDash’s NRL State of Origin sponsorship, faced the daunting task of executing the delivery of the game ball in a show-stopping manner amidst the uncertainties and disruptions caused by COVID-19. The initial plans, which included large-scale in-stadium activations such as skydiving, pyrotechnics, and stunts, had to be scrapped due to the changes in the schedule and locations. This necessitated a complete rethink of the activation strategy.
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Our Capabilities
Unlocking Culture Through Sports, Entertainment & Gaming
Fun and functional experiences go digital
Funlab, the operator of Strike bowling and Holey Moley mini-golf, were looking to install a marketing and CRM system which can improve their customer service and provide a seamless & easy online booking process.
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Dentsu Sports & Entertainment: Connecting Culture with Commerce
With the international launch of dentsu anime solutions, the expansion of dentsu Sports Analytics into MENA, and the growth of strategic dentsu Sports & Entertainment hubs, dentsu Sports & Entertainment is scaling to become the world’s only fully integrated, global network designed to bring brands closer to fans at the intersection of culture and commerce.
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Dentsu 2025 Gaming Trends Report
At dentsu, we believe winning the future means showing up where people truly care. This report is your roadmap. It's not just a data dump, but a strategy to move from moment-based marketing to fandom-first thinking.
Inside, you'll find global insights on gaming behavior and how to connect it to your funnel with impact. Built with partners like GWI, Anzu, Discord, PlayStation, and more.
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