Experience Beyond
dentsu X is a digital-first media agency built to deliver Experience Beyond. We redefine the boundaries of media, creativity, and technology to craft integrated experiences that captivate audiences and drive meaningful growth for our clients. Fuelled by creativity, shaped through collaboration, and designed for impact.
Experience Beyond is more than a belief, it’s our commitment to delivering innovative thinking, trusted partnerships, and measurable results that move businesses forward.
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Our ecosystems
Entertainment Ecosystem
Storytelling is at the heart of every great brand. We craft content marketing strategies, brand activation services, and experiential marketing campaigns that drive cultural impact.
Gaming Ecosystem
We develop immersive brand activation services, integrating in-game advertising, strategic partnerships, and influencer marketing strategies to drive cultural relevance and engagement.
Retail Ecosystem
We turn every touchpoint into a purchase opportunity through integrated marketing strategies that drive performance at scale
Sports Ecosystem
We create integrated marketing strategies that bring brands closer to fans through unmissable moments.
Ahead 2024: Branding Beyond Impact
Marketing today is about more than driving sales. Consumers expect brands to make a positive impact on society and the planet. This edition of ahead explores the ethical challenges facing modern marketers, with a focus on sustainability, responsible practices and rethinking legacy models to spark meaningful change.
We’re sharing diverse insights from global industry leaders. Together, we explore the evolving landscape of ethical advertising and shape a marketing future built on both performance and purpose.
dentsu X Motivations: The Blueprint for Brand Success
The Blueprint for Brand Success explores human behaviour through the lens of five key industries. These focused insights offer actionable, real-world examples to help marketers connect authentically with their audiences.
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Project Revoice by dentsu
Project Revoice empowers ALS patients to speak freely in their own voice, even after paralysis.
MYOB: Connecting SME's to 'The Real OG'
Data-led activation | Explore how iProspect partnered with MYOB, Australia’s original business management software, to reposition the brand beyond accounting, boost consideration among new SMEs,...
Integrating ahm into 'I'm a Celebrity, Get Me Out of Here!'
ahm improves brand awareness to boost consumer consideration and preference in health insurance through a popular show.
Latest News
dentsu X partners with LoopMe to launch Guaranteed Brand ...
Plant-based beverage challenger Califia Farms leverages first-to-market new Outcomes solution created by LoopMe to grow brand awareness and shift consumer preference.
dentsu appoints Rob Harvey as Chief Executive Officer, ANZ
dentsu today announces the appointment of Rob Harvey as Chief Executive Officer, dentsu ANZ. Rob joined dentsu Aotearoa in 2011 as Managing Director, Media and has been CEO of the New Zealand marke...
Dentsu X Secures Gold at 2025 Performance Marketing Award...
We are thrilled to announce that dentsu X has been awarded Gold in the "Best Managed Affiliate Programme - Enterprise" category at the 2025 Performance Marketing Awards for our exceptional work wit...