Marcelle Hoyek
Managing Director, iProspect Australia
Marcelle Hoyek is a transformative leader in the media and marketing industry, currently serving as National Managing Director at iProspect Australia. With over two decades of experience, Marcelle has guided some of the country’s most recognised brands through periods of change and growth.
Marcelle’s career began in media planning and buying, where a passion for strategy and measurable outcomes quickly set the foundation for leadership roles across major agencies. From driving new business wins to leading cultural transformations, Marcelle has consistently delivered results that matter—both for clients and for teams.
At iProspect, Marcelle has overseen a national rebrand, strengthened client partnerships, and cultivated a people-first culture that has earned industry recognition, including AFR BOSS Best Places to Work and Campaign Agency Awards for Workplace Culture. Marcelle believes in authentic leadership, transparency, and empowering individuals to bring their whole selves to work—a philosophy that has fuelled innovation and growth across the organisation.
Recognised on Mediaweek’s Agency 50 and Women in Media Power List, Marcelle continues to champion diversity, mentorship, and learning as cornerstones of success.
