For year Two of VCTV, The Story Lab produced and delivered six bite-sized Facebook exclusive eps seamlessly delivering the Vodka Cruiser message in each piece of content. Featuring influencers and bloggers, Lisa Clark and Jake Rich as hosts, each of the six weekly episodes covered topics like romance, connectedness and individuality. All content was created with millennial consumption habits in mind, as well as passion points and trending themes.
0
total content views
0
views of the weekly episodes
0
of target audience reached
0
overall increase in volume share YOY 17/18.
Challenge
Re-establish and build on the connections made with the millennial target audience from VCTV Season 1.
Solution
Six concise Facebook exclusive episodes with supporting low-fi content subtly delivering Vodka Cruiser’s message.
Result
The second season was a great success exceeding all KPI’s and campaign objectives ultimately driving brand exposure and most importantly, sales.
ACARA (Australian Curriculum Assessment and Reporting Aut...
Securing the future by digitising the Australian curriculum.
Asahi Beverages
ANZ’s largest drinks company partners with Merkle to develop a Salesforce solution to unify customer experience and support future growth.
Canon Production Printing
Merkle partners with Canon Production Printing Australia Pty Ltd to build a future-proofed technology stack using Salesforce.
Canon Production Printing Australia creates innovative techno...
Mighty Craft
Merkle partners with Mighty Craft to build a unique Salesforce-driven B2B2C solution that simplifies and improves the B2B customer experience and enables their portfolio of brands to grow their ...
True Alliance
Global brand distributor True Alliance pivots to digital in response to COVID-19, supported by Salesforce and Merkle.
Since 1982, True Alliance has helped more than 20 of the world’s most...
CHOICE – Personalisation with privacy
Consumer advocacy group CHOICE partnered with Merkle Australia and Salesforce to create a unified view of its members, enabling it to better understand their needs and deliver more value for the...
Tourism Tropical North Queensland - Transformation throug...
Merkle Australia worked with Tourism Tropical North Queensland to create a chatbot, "Locals of Tropical North Queensland", which communicates with tourists via Facebook Messenger to provide info...
Tabcorp - Betting on digital experiences
Tabcorp has partnered with Merkle to overhaul its data environment and marketing technology stack to support exceptional customer experiences.
Garvan Institute
Confronting the public with the Disease Dilemmas of real people to accelerate donations
Great Southern Bank
Launching a new brand out of the park. After a 75 year-long history in the Australian Financial market as Credit Union Australia, the time had come to rebrand, and Great Southern Bank was born.
PayPal
We helped PayPal maintain its leading position in the market - and now entering the BNPL space - with an awareness and consideration campaign. We leveraged highly targeted audience tactics to nu...
Polestar
Our team drove significant awareness from a base of zero and primed the market for Polestar’s Australian launch of its first all-electric car, the Polestar 2; reaching 300% of their test drive t...
AriYoshi EEEEE
Esports terrestrial
Subway
SUBtember
Mountain Dew
Call of Duty: Fuel up for Battle
Footlocker
The Hunt
Moving Out
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
ViiV Healthcare: Delivering Unique Customer Journeys
Challenge
ViiV is focused on building customer experiences for healthcare professionals and patients. With the amount of digital noise that physicians hear every day, the client needed ...
Powerball Powerballad
A digital partnership breaking the rules of the category