With fewer than 4,000 wild tigers left globally, Save Wild Tigers faced an urgent need to highlight the devastating impact of poaching and habitat destruction.
Challenge
With fewer than 4,000 wild tigers left globally, Save Wild Tigers faced an urgent need to highlight the devastating impact of poaching and habitat destruction. The campaign had to:
- Deliver a powerful, emotionally resonant message.
- Engage both the public and key stakeholders.
- Spark global conversation and advocacy for tiger conservation.
Achieving this required a bold creative concept, flawless CGI execution, and seamless collaboration across multiple international partners.
The Solution
Tag’s VFX production team in Bangkok led the creative direction and technical execution of Ray the Rug. Working alongside agencies Monster Sauce (Perth), Worth Your While (Copenhagen), and The Clinton Partnership (London), Tag coordinated production across five countries to ensure a unified creative vision. We designed and animated Ray with lifelike detail to deliver six-minute film blending cinematic quality with emotional depth.
The film premiered at Raffles Singapore during the “Tiger Express” event and was distributed to thousands of schools across Southeast Asia to educate future generations.
The Results
Ray the Rug generated remarkable impact, reaching millions across digital platforms and igniting global conversations on tiger conservation. The film’s exceptional VFX and storytelling earned industry accolades, reinforcing its creative and technical excellence. Seamless collaboration across five countries showcased the power of unified global teamwork, while the film became a cornerstone of Save Wild Tigers’ advocacy efforts, and is used in schools, events, and campaigns to educate and inspire future generations.
Awards Won:
- Creativepool 2025: Gold - 3D (Companies)
- Creativepool 2025: Silver - Production (Companies)
- Bangkok Movie Awards: Winner in Animated Film
- Bridge Fest 2025: Best Animated Short Film
- Krimson Horyzon International Film Festival 21st Season: Best Animation Film
- Paradise Film Festival 2025: Best Animation
- Red Movie Awards 2025: Best Animation
- The Monthly Film Festival, May 2025: Animation of the Month
Innovating to Impact
Through its exceptional blend of storytelling and VFX, the film transcended screens to become a powerful symbol of creativity in service of purpose. Seamless collaboration across five countries demonstrated the strength of unified global teamwork, while the film evolved into a cornerstone of Save Wild Tigers’ advocacy. Today, it continues to inspire future generations. It was shared in schools, events, and campaigns as an enduring call to protect our planet’s most majestic species.
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