Dentsu China appoints two COOs to boost transformation & growth

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Continuing its focus on leading the group's integration, transformation and operational excellence, Dentsu China today announced the appointment of Nicole Wang to the role of Chief Operating Officer, Media, and Elvis Liu, as Chief Operating Officer, Dentsu Creative.

Nicole reports directly to CEO of dentsu Media China, and Elvis reports to CEO of Dentsu Creative China. Both sit under Sheldon Xu, Dentsu China’s Chief Operating Officer, who leads the groups transformation programs critical to delivering integrated client solutions across Media, Creative and CXM.  The newly appointment Chief Operating Officers will work closely with their respective direct reports, to support Deric Wong, CEO of Dentsu China.

With over 25 years’ experience in advertising and media, Nicole Wang is a well-respected leader in the industry. She joined dentsu in 2016 as Managing Director, Vizeum, where under her leadership - Vizeum China doubled its growth with British luxury brand Burberry, Japanese cosmetic giant Shiseido and scored numerous new accounts that included Jaguar Land Rover and Bosch. She was later appointed to lead China’s KSF (Master Kong) Noodle account, adding to her diverse client portfolio. In 2021, Nicole was appointed Head of Operations and Commercial for dentsu’s media brands and was key to the development of dentsu’s transformative media organisational design and infrastructure.

"I feel privileged to step into this role at such an important time in dentsu’s journey of transformation, and I look forward to helping dentsu’s Media organisation grow and continue to be the best-connected ecosystem to establish a truly integrated environment," said Nicole.

Elvis brings deep experience across significant operational practices, as well as M&A, eCommerce, CRM and ERP built from a career spanning over 20-years in advertising and media, management consulting and high-tech industries. Empowered by strategy and effective operational implementation, Elvis has helped international and local businesses and brands drive digital and operational transformation in categories including luxury, pharmaceuticals and consumer goods - delivering tangible business growth and enhanced operational excellence. Prior to joining dentsu, Elvis was responsible for business development in marketing operations and sales operations at Accenture China. 

Elvis expressed enthusiasm on his new role: "I am excited to take on this new role at Dentsu Creative, and I look forward to leading its further integration, transformation, and operational excellence."

Deric Wong, CEO, Dentsu China commented: "I am excited to have both Nicole and Elvis onboard as new Chief Operating Officers, to enhance our position as the creative, transformation solutions leader in the industry. Strong leadership is critical to grow and transform our business, and I believe both COOs are exceptionally well placed for significant growth, working alongside CEO of dentsu’s media and creative businesses and Group COO, Sheldon Xu."


"Nicole has been instrumental in developing our media network. She is a true visionary who continues to inspire our people and our clients alike. She has been a consistent driver of critical business change, transformation, and brand optimization integration initiatives at Carat, dentsu X and iProspect… constantly improving and evolving the business model in line with business priorities over the years. Given Nicole’s proven track record of maximising operational and commercial effectiveness, we look to more innovative, and integrated world-class solutions and services to engage our clients," added Deric.

Keita Ishikawa, China CEO, Dentsu Creative said: "Elvis joins us at an exciting time with the launch of dentsu’s new creative network, Dentsu Creative, uniting our agencies to build the creative network for today and tomorrow. He will be critical in ensuring we are laser focused on delivering improved effectiveness for our clients and our business, and I am looking forward to working with him to deliver even better experiences for our clients and for our business."

Sheldon Xu, COO, Dentsu China said: "dentsu has a clear vision for the future, focused on providing integrated solutions from diverse talent and capability across our network. This allows us to solve China’s leading CMO's needs and enable them to predict and plan for success in the disruptive economy. Nicole and Elvis are outstanding leaders and I look forward to working with them to drive operational excellence with our ambition to best connected solutions ecosystem for client growth."