Dentsu China appoints Hawk Liu as CEO of Merkle China

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Dentsu China announces the appointment of Hawk Liu to the role of Chief Executive Officer, Merkle China, its customer experience management business (CXM). In his new position, Hawk will lead the acceleration of growth, performance, and greater integration across its CX consulting, data science, digital transformation, loyalty marketing and B2B services. The announcement comes after a period of capability integration and investment into key strategic areas of the Merkle business to provide existing and new clients with transformative solutions while cultivating and attracting the best talent in the market.

Hawk joins dentsu with more than 22 years of experience delivering digital transformation at Accenture, Deloitte Consulting, Dell, Capgemini and IBM. In his most recent role, he served as the Managing Director for Accenture China, leading the digital transformation practice for blue-chip brands, including Huawei and Tencent. Under his strategy, vision and direction, Accenture was able to achieve breakthrough in the highly competitive consulting market in China. Hawk's achievements can be attributed to his unique ability to unify teams to enable integrated digital transformation that results in new paths to growth, new ways to acquire and retain customers, and new ways to maximise the impact of marketing for sustained business outcomes.

Deric Wong, CEO, dentsu China, said: “Hawk's appointment is a testament to our ambitions to build the very best customer experience and data-driven transformation capabilities in China. At dentsu, our mission is to be the best-connected ecosystem in China. As we continue to bring fully integrated solutions to our clients, I have no doubt that Hawk has the ability to elevate our offering even further while making customer experience more accessible to our clients across the wider group. His proven ability to solve client challenges through the strategic implementation of new technologies speaks for itself. I look forward to partnering with him as we continue to grow Merkle in China.”

Hawk Liu, CEO, Merkle China, said: “I've been thoroughly impressed by Merkle's growth in China, particularly during the last 18 months. This demonstrates the unique proposition is very attractive to clients in China. Clients universally recognise that unifying data and technology throughout the customer journey is paramount for success in China’s unique and fast-moving digital ecosystem. Marketers demand a modern and progressive operating model, and I believe that dentsu's integrated approach underpinned by customer experience is more compelling than other agency offerings. It's an exciting time to be joining dentsu; they have the vision, the strategic investment in capabilities, the extensive client base and most importantly, the best talent to lead the market into the new era.”