dentsu China appoints Daniel Li as Head of Social Commerce for dentsu Media

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dentsu China has appointed Daniel Li to the role of Head of Social Commerce for dentsu Media, effective on Jan. 21st, 2022. He will report to Deric Wong, Chief Executive Officer, dentsu China, in his capacity as acting Chief Executive Officer, dentsu Media China.

Daniel has devoted his career to communications for more than 20 years and has extensive experience across advertising, PR, eCommerce, digital, and social. Before joining dentsu, he was the General Manager of the East China region of Social Touch. There he led a full-function team to provide IMC, social marketing, social platform content creation and management services to international and domestic brands. Prior to that, Daniel worked at McCann Health as General Manager, VP of Strategy, Business Director at BlueFocus eCommerce, Managing Director at Razorfish Beijing and National Business Director of Ogilvy Health.

Daniel has operated at the intersection of culture, communications, and technology throughout his career and has consistently delivered innovative results-driven solutions for his clients. Daniel has also been recognised for multiple international and domestic awards, including the International Advertising Awards, China International Advertising Festival and China Advertising Digital Awards.

Deric Wong, Chief Executive Officer, dentsu China, said: "At dentsu China, our mission is to be the best-connected solutions ecosystem for growth and prosperity. This is increasingly relevant as clients' demands and expectations for integration grow exponentially. More broadly, the convergence of e-commerce and social media in China’s media ecosystem means it’s imperative for dentsu to increase our investment in social commerce capability and upgrade our talent. I am extremely excited to welcome Daniel to the dentsu family and am supremely confident he, with his rich experience in social media, will become a force for dentsu to provide clients with more integrated and innovative solutions."

Daniel Li, Head of Social Commerce, dentsu Media, China, said: "dentsu China is the most desirable network for anyone working in the creative industries today. Right now, social in China is booming, and the 'champions for meaningful progress' ambition is super-relevant as we innovate creatively across multi-channel platforms to build ecosystems, and design incredible consumer experiences and drive client growth. I can't wait to work with my new colleagues at dentsu and deliver meaningful services that generate greater value and growth for our clients' businesses. "