As AIGC technologies advance rapidly, consumer behavior is shifting fundamentally – moving from traditional search to AI-driven conversational queries that seek direct answers. Recently, during the 2026 iFLYTEK Global AI-Marketing Ecosystem Conference in Shenzhen, Dentsu China announced a strategic partnership with iFLYTEK, a leading AI company in China. By deeply integrating their technologies and data, Dentsu China is fully upgrading its GEO solution to help brands rebuild influence in this new, AI-powered search ecosystem. 

At the conference, iFLYTEK AI Marketing (AIMarX) introduced the application framework for Marketing SuperAgent and officially launched a marketing agent platform built on SuperAgent. As a key ecosystem partner, Dentsu China joined industry peers to explore actionable pathways for intelligent marketing, integrating the showcased agentic capabilities to power the latest evolution of its GEO solution. 

(Weichong Khor, Vice President, Performance Marketing & E-commerce, Dentsu China (second from left), attends the 2026 iFLYTEK Global AI-Marketing Ecosystem Conference)

iFLYTEK is a renowned publicly listed intelligent speech and AI company in the Asia-Pacific region, maintaining world-leading capabilities in core AI technologies such as intelligent speech, natural language processing, and cognitive intelligence. As a globally leading integrated marketing and communications group, Dentsu brings strong expertise in brand growth and brand building. This partnership will embed iFLYTEK’s diversified data insights and intelligent analytics into the full-chain capabilities of Dentsu China GEO solution, creating a more controllable, more complete, and clearer marketing system for AI search and Q&A.

Confronting the “Invisibility” Crisis in the AI Era

In a new search landscape increasingly shaped by AI platforms, brands face unprecedented challenges. While marketers have mastered the logic of SEO, Brand Health Tracking and Reputation Management, AI platforms have disrupted these models, creating a landscape that feels unfamiliar and difficult to manage.

This presents a unique challenge and opportunity for brand owners who are fast to move. The challenge lies in integration – understanding how to govern this new space and fit it into current marketing activities. The opportunity is the chance to get closer to the consumer than ever before, uncovering needs and pain points described in the customer’s own words unaffected by platform or research bias.

Dentsu China’s analysis of AI-native applications (such as Doubao, DeepSeek, and Yuanbao) reveals that if you don’t master this shift, your brands risk falling into three critical traps:

• Brand Invisibility: Your brand or category simply doesn’t show up for your key category entry points.
• Competitor Prioritization: Your brand is showing up, but it’s ranked behind your competitor or presented in a less favorable way.
• Message Distortion: The AI gets your brand story and product benefits wrong, leading to consumer confusion, deselection and potentially PR crisis.

Dentsu China GEO Solution: Reclaiming Brand Voice and Influence in AI Scenarios

To address these challenges, the upgraded Dentsu China GEO Solution an end-to-end closed loop covering insight, optimization, and measurement & monitoring. Leveraging iFLYTEK’s robust data ecosystem and intelligent analytics we:

1. Observe: We analyze AI semantic data to find the "Invisibility Zones" –  the high-value consumer questions where your brand is currently silent.

2. Engineer: We restructure your brand data to speak the language of the algorithms. Helping to improve the relevance and accuracy of AI responses for your brand.

3. Track: We track brand visibility, rankings, and sentiment across multiple dimensions. Giving you both an early warning system and confidence in your brands AI health. 

Weichong Khor, Vice President, Performance Marketing & E-commerce, dentsu China, said: “The rise of GEO signals a fundamental shift in the battlefield of brand competition – from ‘competing for ranking’ to ‘competing for answers.’ Dentsu China has been at the forefront of this shift over the last year, establishing a robust system of products and methodologies for AI conversational scenarios, successfully helping multiple brands implement GEO optimization. This deepened partnership with iFLYTEK will further fortify our core strengths in insight, content, and monitoring, helping brands build sustainable growth advantages in the AI era.” 

Richard Frampton, Chief Strategy Officer, dentsu China, commented: “China is at the forefront of AI-assisted consumer decisions, thanks to high adoption and rapid domestic development. This creates a challenge for brands as the task moves from passive ranking optimization to helping the AI models to make an informed recommendation. Smart brands are working hard to understand this exciting new evolution, and Dentsu China's partnership with iFLYTEK will give them a strategic advantage –  converting dynamic data in to active brand impact.” 

Dentsu China GEO solution is already delivering results for top-tier luxury groups and major consumer electronics brands. It has not only significantly increased the visibility for clients in AI search but also effectively corrected historical content biases. Backed by Dentsu’s global network, the solution extends beyond the China market to provide seamless support for brands expanding globally – helping them seize early-mover advantages in AI ecosystems across key markets worldwide.

To learn more about Dentsu China GEO Solution, please contact: contactchina@dentsu.com.