Dentsu Aegis Network Appoints Tony Chen as CEO of iProspect China, CEO of Digital Performance Brands North Asia and Chief Innovation Officer of DAN China

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Global communications group, Dentsu Aegis Network (DAN) announces today the appointment of Tony Chen to three key strategic positions - CEO of iProspect China, CEO of Digital Performance Brands North Asia and Chief Innovation Officer of DAN China, based in Shanghai. In his multiple roles, Tony will be responsible for the strategic scaling of iProspect China, development of a series of performance brands across North Asia as well as driving innovation across the DAN group. 

As CEO of iProspect China, Tony will lead the agency to building a market leading search and performance practice and continue to broaden the performance portfolio for the group. And as CEO of Digital Performance Brands North Asia, he is tasked to establish and develop additional global and regional performance brands in Mainland China, Taiwan and South Korea, driving the growth in the performance media space. No stranger to innovation, Tony has 20 years of rich experience in digital innovation, media, commercial and operations on both client and agency sides. This invaluable knowledge will be leveraged in his role as Chief Innovation Officer of DAN China to drive innovation across the group as he works in conjunction with senior management to identify future opportunities in key areas such as data, content, O2O, e-commerce and consumer-centric technologies, etc. Tony joins DAN from Google China where he was Chief Digital Evangelist. 

Tony will directly report to Phil Teeman, Group Managing Director of DAN China, Ruth Stubbs, CEO of Digital Performance Brands Asia Pacific and Motohiro Yamagishi, CEO of DAN China.

“China is experiencing unprecedented transformation in its digital media landscape”, Phil said. “And as the No.1 digital agency group in China, we are delighted to have a leader of Tony’s calibre to accelerate our performance capabilities while spearheading innovation collaboration across our 20 agency brands. I am confident his unique experience will lead the brands to creating more innovative offerings for our clients.” 

Ruth Stubbs, CEO of Digital Performance Brands Asia Pacific: “We are excited to have Tony join us. His rich experience covering such a wide range of digital disciplines is a great asset for us. In a more digitized market where advertisers are seeking better and more measurable performance, we are always striving to improve our performance portfolio to meet the increasing demands of clients. I believe Tony’s calibre coupled with his excellent leadership can lead our performance brands to best place the value and to become the trustworthy partner of our clients.”

On his new appointment, Tony said: “I’m thrilled to join a communications group such as DAN that is totally adapted to the digital economy and committed to driving digital innovation in every media touch point. It is a great honor to be a part of the DAN family.”

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For further information contact:

Peirong Yang

Corporate Communications Manager

Dentsu Aegis Network China

T: 86 21 33350888*6837


Crystal Zhang

Corporate Communications Manager

Dentsu Aegis Network China

T: 86 21 33350888*6873


Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 32,000 dedicated specialists.