Dentsu Creative’s annual trends report 2024 cuts through creative industry trends and explores the power of world building and storytelling to shape new futures.

Drawing on the collective research and insights of strategists, futurists and innovators from across our global network, our creative trends report elevates the power of hope in a volatile world, and provides a comprehensive view that arms brands, businesses and individuals with the insights needed to navigate creative advertising in 2024 and beyond.

Highlighting innovation in action from around the world, the report unpacks five macro trends, each with several sub trends to explore creative trend news, unexpected possibilities, creative examples and what it means for businesses to set your brand up for success today.