Global strategy transposed into a local program

In line with dentsu’s global Social Impact strategy and sustainability goals, dentsu Hungary has developed its local environmental protection program in 2019 for its own operations, called Dentsu Goes Green (DGG).

A program that belongs to all

The aim of our comprehensive environmental protection initiative is, on the one hand, to create and maintain a more sustainable workplace, and through this to shape employees' environmentally conscious mindset.

At the same time, our long-term goal is to motivate and encourage our employees to actively participate in shaping the program using their creativity, ideas, and grassroots initiatives, so that ultimately, Dentsu Goes Green and our transformation is a joint effort of the entire organization.

Specific actions for tangible results

Dentsu Goes Green has continuously developed and expanded over the past years. It contains a wide array of solutions from environmentally conscious energy use or selective waste collection, through reducing the use of disposable plastic to voluntary environmental protection activities.

The success of our program is shown not only by the fact that more and more bottom-up nature friendly initiatives are born in our organization, but also by the tangible and quantifiable results achieved by our activities.

We are proud that our efforts have been awarded with the Green Pledge.

Read our detailed summary of the program and our results!