Dentsu Aegis Network acquires leading digital agency Mindworks and launches Isobar and iProspect in Greece
Dentsu Aegis Network today announces that it has acquired a majority stake in Mindworks, the leading independent integrated digital agency in Greece. Mindworks was previously a business unit of Atcom and Internet Multimedia SA (Atcom) and the acquired company will operate under the name of Isobar-iProspect Advertising Services S.A.
Headquartered in Athens and with a staff of over 60 professionals, Mindworks will be integrated into two of Dentsu Aegis Network’s core brands - Isobar, the global digital marketing agency and global digital performance agency, iProspect. This acquisition launches both the Isobar and iProspect brands in Greece, in addition to expanding Dentsu Aegis Network’s breadth of digital capabilities across EMEA.
Established in 2003 and operating as part of web and technology agency Atcom from 2009 until recently, Mindworks offers a wide range of digital services to high profile brands, including digital marketing and comms strategy, full creative services, search, performance, social and mobile solutions.
Mindworks founder, Costas Mantziaris, and Managing Partner, Giorgos Vareloglou, will continue to lead the business as Head of iProspect and Isobar Hellas respectively, reporting to Nikos Simbouras, currently General Manager of Dentsu Aegis Network in Greece.
“The acquisition of Mindworks strongly supports our vision of innovating the way brands are built and is a perfect strategic fit for our business in Greece, given the increasing importance of the digital market locally and for our clients,” said Anna Hatzissava, CEO of Dentsu Aegis Network in Greece. “Having successfully worked alongside Mindworks on existing shared clients, with award winning success, we’re full of enthusiasm about this wonderful business opportunity and what we can now achieve for our clients.”
“This acquisition represents another important development for Dentsu Aegis Network in the region,” said Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA. “We have a very clear strategy of investing in innovative digital capabilities and talent which deliver solutions to our clients that are fit for the digital economy. The Mindworks team are a world class team delivering world class work. By joining our excellent team in Greece we have created a powerful new force in the market as well as adding even more capability to Isobar and iProspect globally.”
Costas Mantziaris, founder of Mindworks, said: “Becoming part of Dentsu Aegis Network constitutes a breakthrough moment for us. Our deep understanding of the local market, creativity, knowledge and passion of our people, combined with the global strength, know-how and immense capabilities of both Isobar and iProspect, represent a huge opportunity that will help us continue innovating and deliver great results for our clients and growth for the business.”
‑ ENDS ‑
For further information contact:
Global Head of Corporate Communications
Dentsu Aegis Network
T: +44 79720 492 400
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists. www.dentsuaegisnetwork.com
Mindworks, formerly a business unit of Atcom, is the leading independent and award winning integrated digital agency in Greece. Mindworks offers a wide range of digital services to high profile brands, including digital marketing and comms strategy, full creative services, search, performance, social and mobile solutions. Headquartered in Athens, Mindworks comprises more than 60 digital specialists, including web designers, Performance Marketing professionals , as well as creatives and copywriters. Client list includes Vodafone, Aegean Airlines, Mondelez, Coca-Cola, SCA, L'Oreal Hellas, Folli Follie, Disney, Heineken and many more leading brands operating in the Greek market. http://www.mindworks.gr/