Our report reveals how marketing leaders are reshaping their organizations for the Algorithmic Era, with “Perceptive CMOs” driving stronger growth through early AI adoption and investment in emerging media ecosystems. As media becomes the most powerful growth engine, CMOs are leaning into AI‑augmented search, attention‑based planning and entertainment IP partnerships to connect with consumers in more culturally resonant ways.
We surveyd 1950+ marketing leaders across 14 countries to find out how CMOs feel about the evolution of media into strategic driver of business growth.
