Dentsu Italia S.p.A.

Cookies Notice

Last updated 11.12.20

How we deploy “cookies” 

Cookies are small packets of information stored by your web browser when you visit certain websites, including our website. Cookies are generally used by websites to improve your user experience by enabling that website to ‘remember’ you, either strictly for the duration of your visit (using a “Session” cookie which is erased when you close your browser) or for repeat visits (using a “Permanent” cookie). 

We do not use cookies to store any personally identifiable information about you.

Certain cookies (first party cookies) are conveyed and controlled by us directly.

To the extent we process such data that is considered personal information, this will be done in accordance with our Privacy Notice, that we invite you to read in order to analyse how we process personal data and which are you rights under data protection law, as well as to find out any other information required under art. 13 Regulation EU 2016/679 (“GDPR”). We act as data controller of such data, in compliance with the provisions of the GDPR. 

If you have any questions about the processing of personal data, you can contact our Data Protection Officer in any of the following ways: (DPO EMEA) - (DPO Italia)

You can also contact us:

Address: Via Benigno Crespi, 23, 20159 – Milan (Italy)


Our site uses the following types of cookies: 

  • Strictly Necessary Cookies 

We deploy cookies to help us to identify how users navigate to and around our website and to enable some of the features within the site that may be beneficial to you (for example, language preferences, or print page features). This helps us deliver an effective online service to you. These are known as “First Party” cookies. 

The strictly necessary cookies are listed below: 

· __RequestVerificationToken - This is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop unauthorised posting of content to a website, known as Cross-Site Request Forgery. It holds no information about the user and is destroyed on closing the browser.

The installation of technical cookies does not require your prior consent. However, blocking these cookies may affect or disable certain functions on our website which may impact your use of our website.

  • Functionality Cookies 

These cookies allow our sites to remember choices you make (such as user name, or region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web page which you can customise. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. 

The functionality cookies are listed below: 

· Language - This cookie is used to store language preferences, to serve up content in the stored language.

Performance Cookies - Analytics 

We may also use cookies issued by third parties (“Third Party” cookies) to track the websites you visited or search terms you used immediately prior to visiting this site, or to collect information about how visitors use the site. We use Google Analytics for this purpose. Google Analytics uses its own cookies. These cookies don’t collect information that identify a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the site works. You can find out more about Google Analytics cookies here:

You can avoid the use of Google Analytics relating to your use of our site by downloading and installing the Browser Plugin available via this link: . 

The performance cookies are listed below: 

· _gid - This cookie name is associated with Google Universal Analytics. This cookie stores and updates a unique value for each page visited.

· _gat - This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.

· _ga - This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.

· JSESSIONID - This domain is third party performance cookie and is used to store a session identifier. It is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications. This cookie deletes after the browser closes.

- PARDOT – the cookie is set when the visitor is logged in as a PARDOT user

Profiling Cookies – Social Media Cookies 

These cookies are used when you share information using a social media sharing button or “like” button on our site or you link your account or engage with our content on or through a social networking site such as Facebook, Twitter or Google+. The social network will record that you have done this. This information may be linked to targeting/advertising activities. 

The profiling cookies – social media cookies are listed below: 


· Google DoubleClick - We use these cookies to measure the effectiveness of our online marketing campaigns; to improve reporting on campaign performance; and to avoid showing ads the user has already seen.

· Google Analytics - These cookies are used to collect information about how visitors use our website. We use the information to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. 


· fbp - Used to deliver advertisement products such as real time bidding from 3rd party advertisers.

· tr - Used to deliver advertisement products such as real time bidding from 3rd party advertisers.

· fr - Used to deliver advertisement products such as real time bidding from 3rd party advertisers.


· Player – collects users' preferences when playing embedded videos from Vimeo.

· SyncActive – collects users' video-content preferences , such as volume.

· Vuid – collects data on users' visits, such as pages read.

How to reject cookies 

If you don’t want to receive cookies, you can alter your browser settings. The procedure for doing so varies from one browser application to another. If you wish to reject cookies from our site, but wish to accept those from other sites, you may choose the option in your browser settings to receive a notice before a cookie is stored on your device. Please consult the “Help” section of your browser for more information.  

To find out more, please consult the following: and

Your Online Choices is an Internet website managed by the non-profit organisation European Interactive Digital Advertising Alliance (EDAA), the Italian version of the same is available at the address, providing information on the behavioural advertisings based on profiling cookies ( and allow the Internet users to oppose easily (opt-out) to the installation of the main profiling cookies installed by the marketing operators and used on Internet websites ( Before using this instrument, we hereby recommend you to read carefully the general terms and conditions of the site Your Online Choices (, the frequent asked questions (FAQ) ( and the users’ guide (

By disabling cookies, you may be prevented from accessing some features of our site or certain content or functionality may not be available.