0
increase of female artists streamed through Spotify
0
people driven to the Equalizer experience with over 193,000 playlists created
0
increase in people believing Smirnoff makes a difference to gender bias in music
Challenge
Data from Spotify showed that the top ten streamed tracks on the platform were by male artists.
While people were beginning to wake up to gender disparity in music, listening habits were not reflective of this change.
Solution
Users connected their Spotify accounts through the Equalizer, to see how equal their listening habits were.
The Equalizer provided users with an equalized playlist based on their preferences.
A slider allowed users to add more female artists, which they could share on social to promote and encourage female artists.
Result
We’ve moved one step closer to achieving gender parity in music and will continue to empower the transformation of listening habits at scale; increasing the number of opportunities for women artists to be heard on the worldwide stage.
+52% increase of female artists streamed through Spotify.
+604,000 people driven to the Equalizer experience with over 193,000 playlists created.
+113% increase in people believing Smirnoff makes a difference to gender bias in music.
BWM Dentsu: Project Revoice
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Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
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Isobar: Aeronaut
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BC&F Dentsu: Heart Foundation
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GoalKeepers17: Rallying around Global Goals
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Isobar & Carat: Dis-Moi Elliot
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360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Fetch: Telegraph Media Group
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Isobar: General Motors
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BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Isobar: Nett
Engaging a young audience by breaking the taboo of talking about first periods.
Isobar: Enterprise
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
360i: National Geographic
Using voice technology to democratize veterans’ access to mental healthcare.
Firstborn: Adidas
Firstborn created a mobile-first campaign that increased awareness for the NMD launch and drove engagement with Adidas’ core audience.
Carat: Arla
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
Posterscope, Carat & Isobar: C&A
Activating store visits by working with a unique hyper-location technology partner, we built an integrated solution that combined OOH with mobile programmatic.
Vizeum: E.ON
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.