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decrease in cost per action

0

increase in conversion rate

0

decrease in cost per click

Challenge

Eurostar’s business challenge is a universal constant: how does it compete with travel operators to appear at the top of the results when people search by destination?

With this constant business challenge iProspect had to devise a strategy to solve it in a smarter way and return better results. 

Solution 

iProspect saw an opportunity to build a system that could automate the media buying process for digital performance media. iProspect CORE is a machine learning-powered optimisation engine that automatically analyses, activates, and optimises media based on bespoke algorithms.

iProspect used CORE to automate the media-buying process for Eurostar, optimising both performance and efficiencies. 

Essentially, iProspect put paid search optimisation for Eurostar into the hands of their AI-based technology, leveraging the technology to make smarter portfolio buying decisions at a keyword level, improve and optimise search account structures and automate search query report processing. 

Result

30% decrease in cost per action.

26% increase in conversion rate.

12% decrease in cost per click.

iProspect

iProspect è un’agenzia media globale con un imprinting digital-first e una capacità di servizio end-to-end. In iProspect si fondono la scienza del performance marketing e l’arte del brand building. Questa prospettiva senza eguali si basa su una profonda specializzazione nel digitale e sulla capacità di ottimizzare in tempo reale e con precisione, al fine di accelerare la crescita del brand, a breve e lungo termine.

È presente il 93 mercati globali con oltre 8.000 specialisti dedicati.

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