There are 10.5 million car owners in South Korea who live in big cities that lack the space to showcase cars.
The majority of car dealers use brochures and online reviews to sell cars, and prefer to stock popular local car models instead of imported brands like Chevrolet.
General Motors needed to find a better way to sell the new Chevrolet Cruze, showcasing all the colour, model and interior options for the customer, when that customer can’t be there in person.
7 out of 10 car buyers in South Korea believe in the importance of experiencing a product first hand.
Consumers like to experience a car properly before they buy, from a test drive, to peering inside the bonnet.
Isobar mapped the customer journey to understand where we could disrupt it to drive brand growth.
To deliver an immersive brand experience, Isobar built a virtual showroom delivered through an iPad using spatial computing technology.
This use of mixed reality enabled people to virtually experience a car showroom – anywhere and anytime.
140 units were deployed across South Korea, doubling the car dealership presence & redefining the buying experience.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Vizeum: Carling Black Label
The Carling Cup appeal had began to fade, impacting relevance and sales. The CBL Cup was re-launched with a new mission – to Change The Game. Fans Now controlled what would be impacted in the ga...
Magpie: a 100% AI-driven multi-channel marketing campaign
dentsu x: No Name
No name reintroduced the brand to a new generation of Canadian shoppers through a multi-touchpoint campaign that drove comprehension of Simple Check and increased the consumer’s overall quality ...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Engaging a young audience by breaking the taboo of talking about first periods.
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
360i: National Geographic
Using voice technology to democratize veterans’ access to mental healthcare.