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Download Report

Beauty ++

Beauty ++ è il nuovo osservatorio sul mondo beauty e media di dentsu.

Uno strumento in grado di monitorare l’evoluzione della Milano Beauty Week e di analizzare come i brand si relazionano con i consumatori, identificando ruolo e rilevanza dei diversi touchpoint media.

Il progetto nasce da un approfondito lavoro di analisi e mappatura delle attività dei brand, realizzato attraverso il nostro framework strategico: un approccio che ci consente di leggere le dinamiche di comunicazione in profondità e di fornire insight concreti a supporto delle scelte future.

Beauty 2025

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