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Download Report

Dentsu Unpacked Sanremo 2024

Il Festival di Sanremo nel 2024 torna a imporsi attraverso la musica e gli artisti. Ma il vero co-conduttore di quest’anno sono i brand, che come mai prima si inseriscono nel fenomeno culturale più popolare d’Italia e diventano parte intrinseca dello show.

Dentsu Unpacked Sanremo 2024 offre un’analisi approfondita dell’opportunità mediatica legata al Festival e di come i brand abbiano saputo trasformarlo in una piattaforma di comunicazione a 360 gradi, dove la creatività e l’utilizzo esperto dei canali fanno sempre di più la differenza.

Dentsu Unpacked Sanremo 2024

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