How to deploy “cookies”

Cookies are small packets of information stored by your web browser when you visit certain websites, including this website. Cookies are generally used by websites to improve your user experience by enabling that website to ‘remember’ you, either strictly for the duration of your visit (using a “Session” cookie which is erased when you close your browser) or for repeat visits (using a “persistent” cookie).

Dentsu Group Inc. (hereinafter referred to as the "Company") does not use cookies to store any personally identifiable information about you on the Company’s website.

By using the Company’s website, you are consenting to the Company’s use of cookies in accordance with this Cookie Policy and the Company’s Privacy Policy. If you do not agree to the Company’s use of cookies in this way, you should set your browser settings accordingly.

The Company uses some of the following cookies on the Company’s website:

1. Strictly Necessary Cookies

The Company deploys cookies to help us to identify how users navigate to and around the Company’s website and to enable some of the features within the site that may be beneficial to you. This helps the Company deliver an effective online service to you.

The strictly necessary cookies are listed below:

This cookie identifies that the Cookie Policy has been accepted by the user. It is set to expire after 1 year by default, although this is customisable by website owners. It is a persistent cookie.

2. Functionality Cookies

These cookies allow the Company’s website to remember choices you make (such as user name, or region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web page which you can customise. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

The Company’s website does not use functionality cookies.

3. Performance Cookies

The Company may also use cookies issued by third parties to track the websites you visited or search terms you used immediately prior to visiting this website, or to collect information about how visitors use the website. The Company uses Google Analytics for this purpose. Google Analytics uses its own cookies (Third Party cookies). These cookies don’t collect information that identify a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the website works.

The performance cookies are listed below:

_ga This cookie name is associated with Google Universal Analytics, which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request on a website and used to calculate visitor, session, and campaign data for the website’s analytics reports. By default, it is set to expire after 2 years, although this is customisable by website owners. It is a persistent cookie.

This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic websites. It expires after 1 minute. It is a persistent cookie.

This cookie name is associated with Google Universal Analytics. This cookie stores and updates a unique value for each page visited. It is set to expire after 24 hours by default, although this is customisable by website owners. It is a persistent cookie.

You can find out more information about Google Analytics cookies at the following address:

You can avoid the use of Google Analytics regarding your use of the Company’s website by downloading and installing the Browser Plugin available via this link:

4. Social Media Cookies

These cookies are used when you share information using a social media sharing button or “like” button on a website or you link your account or engage with the Company’s content on or through a social networking website such as Facebook, Twitter, etc. The social network will record that you have done this. This information may be linked to targeting/advertising activities.

The Company’s website does not use social media cookies.

How to manage cookies

If you don’t want to receive cookies, you can alter your browser settings. The procedure for doing so varies from one browser application to another. If you wish to reject cookies from the Company’s website, please consult the “Help” section of your browser for more information.

To find out more, please consult the following: and By disabling cookies, you may be prevented from accessing or using some or all of the features, functions, and content of the Company’s website.

The Company reserves the right to amend this Cookie Policy from time to time. Any changes will be posted on this page and shall become effective as soon as they are posted.