Armic Esfahani joins Isobar as Director of Experience Design

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Isobar New Zealand has today announced the appointment of Armic Esfahani Kasparian as Director of Experience Design.

Joining from IBM iX, Armic will be responsible for leading the growth of experience design for clients across New Zealand, including further integration of strategy, research, and design thinking into Isobar’s offering.

Armic has deep experience in User Experience (UX), design thinking and strategic transformation. Her background has seen her work with leading global brands including Apple, Vodafone, HSBC, SkyNews, Marriott, Santander Bank and Air New Zealand. Globally, her career has spanned across New Zealand, USA, Dubai, Syria and Kuwait.  

Gavin Becker, Isobar NZ’s Managing Director, commented: “We are absolutely thrilled to welcome Armic into the Isobar family. 

“There has never been a more important time to accelerate and grow our digital experience and innovation capability. I can think of no one more passionate or better suited than Armic to lead the charge on behalf of our company and clients,” said Becker.

Armic Esfahani Kasparian commented: “The opportunity to join the Isobar team and work with Dentsu to shape how people interact with brands across New Zealand is truly exciting. We’re in a unique position where we have all the elements we need to help clients create outstanding experiences and repeatable outcomes at scale”

Armic will sit on the Isobar New Zealand leadership team and report into Gavin Becker. 

Armic Esfahani Isobar


For more information, please contact:

Lucy Povlsen
Head of Strategic Communications
+61 411 251 933


Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

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